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All Press Releases for January 23, 2006 Subscribe to this News Feed  
 

Racing Car Industry and Pro Fishing Have One Thing in Common -- Fresh Fish TV

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Racing Car industry is one of the fastest growing spectator sports in the U.S. American Sport Fishing is now a $41 billion of consumer spending sport with the same audience as NASCAR, but lacks strong TV presense for younger and active adults. Fresh Fish TV is the answer.

(PRWEB) January 23, 2006 -- Fresh Fish TV, a 30 minute, Magazine style fishing show infused with light, upbeat, and cutting-edge elements, and presented from a studio setting; the show’s ultimate mission is to educate amateur fisherman on how to be better anglers.

Fresh Fish TV (http://www.freshfishtv.com) is designed to capture the attention of the abundant fishing enthusiast market. The fishing industry currently represents $41 Billion Dollars of consumer spending annually, and the total economic output or residual economic effect from fishing activities is 116 billion dollars annually.

One thing the producer’s of the Fresh Fish TV show realized is that fishing market demographics are very much the same as NASCAR, and furthermore there was a need in the sport fishing television market to reach more diverse and younger audiences. Most fishing television is geared toward retired adults. But, the fact of the matter is that the fishing market includes an enormous number of younger, more active participants.

The missing ingredient in most sport networks lineups are shows such as Fresh Fish TV that provides anglers, of all types, with an upbeat, fun and modern delivery of unbiased comprehensive, and easy to understand fishing information.

Racing Car industry is one the fastest growing spectator sports in the United States. These events draw over 6.5 million fans annually. Each major racing events draw an average of 175,000 attendees at each race event.

American Sport fishing Association-ICAST Event is pro fishing premier event for nearly 50 years; the world’s largest sport fishing expo brings together more than 6,000 representative companies of the sport fishing community. Their goal of course is to drive sport fishing product sales year-round from this enormous fishing market.

As the sport of fishing continues to grow, large corporations such as Wal-Mart and Disney have taken notice, and are beginning to advertise heavily throughout the fishing market via fishing tournament events. These companies know what is at stake. Wal-Mart’s FLW Championship and Disney/ESPN’s B.A.S.S Federation are some of the largest televised events in fishing. These tournament events have prize purses well over a million dollars. The idea is to grab the attention of anglers and fishing fanatics.

These companies compete rigorously for their part of the 41 Billion Dollar market, and are doing a great job of making the sport of fishing exciting to more and more people each year. Fresh Fish TV of course will be there to watch and play a part as these exciting Tournaments continue to expand their audiences and the popularity of the sport.

In order to learn more about Fresh Fish TV go to their web page http://www.FreshFishTV.com and for personnel interviews or how you can be part of Fresh Fish TV. Contact: http://www.DankerPR.com or 615-320-7453

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See the original story at: http://www.prweb.com/releases/2006/01/prweb332851.htm
This press release was posted by the following PR Firm
Danker & Danker Public Relations, LLC (View Listing in Directory of PR Firms)
 
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Deborah Danker
Danker & Danker Public Relations, LLC.
615-320-7453
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