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Adorama Presents Photokina Top Product Awards, Showcases News Desk

Final report on the “World’s Fair of Photography” highlights the Adorama News Desk as a resource for photographer -- and awards for top new cameras and accessories.

New York, NY (PRWEB) October 3, 2006 -- As part of its ongoing efforts to provide timely, useful, relevant information to the digital camera-buying public, Adorama Camera has spent the past week focusing on Photokina, the biennial photo trade show held in Cologne, Germany. Now, Adorama has published the Photokina 2006 Report, an insightful wrap-up (http://www.adorama.com/catalog.tpl?op=academy&article=Photokina_06&refby=press_photokina2).

The Adorama Photokina 2006 Report provides news analysis and market trends—as well as daily overviews of new product introductions at the show. But it is also a showcase for the Adorama News Desk (http://www.adorama.com/catalog.tpl?op=NewsDesk_Home&refby=press_photokina2), which in less than a year has become one of the most comprehensive sources for new product news on the web, with over 450 news articles published since last September.

“With so many changes happening in the photo industry, it’s important for consumers to keep up with the latest developments so they can make informed buying decisions,” notes editor Mason Resnick.

Immediately before and during Photokina, the News Desk published dozens of breaking news items with details about new digital compact cameras, digital single-lens reflex cameras, lenses, inkjet printers, memory cards, and much more. “You can get detailed information about specific products through the News Desk, while the Photokina 2006 Report puts it all in perspective,” notes Resnick.

Despite having hundreds of articles, users can easily find news about specific product categories, manufacturers or time periods via an easy-to-use navigation tool in the News Desk Archives (http://www.adorama.com/catalog.tpl?op=NewsDesk_Archives&refby=press_photokina2).

- Best of show awards
As part of the Photokina 2006 Report, several products were singled out for outstanding features, impact on the industry, and value. The 13 awards cover cameras, memory cards, software, and printers.

- Why put a News Desk in a Camera Retailer’s Web Site?
Why would Adorama Camera, one of the most widely respected photo retailers in the United States, add daily photo industry news to its web site? “We believe the more information and knowledge we can provide, the more people will trust Adorama as both a reliable source of news and information -- and as a place where they can buy their photographic gear with confidence.”

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Mason Resnick
ADORAMA
732-221-8748
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