AARM has invited The Whetstone Edge partners to speak on Customer Relationships at the Future of Marketing Summit in Toronto on November 14, 2006. According to the Association for the Advancement of Relationship Marketing (AARM), customers are playing by new rules which make customer relationships absolutely critical. The Whetstone Edge partners will share their insights in two sessions: “Today’s Customers: What They Value and How They Make Decisions,” and “Aligning Corporate Strategies to Build Customer Equity.”
PLEASANT HILL, CA (PRWEB) October 12, 2006 -- The Whetstone Edge, LLC, a customer-centric consulting firm announces that Managing Partner, John I. Todor, Ph.D. and Senior Partner, William D. Todor, Ph.D. have been invited to speak at AARM’s Future of Marketing Summit in Toronto on November 14, 2006.
AARM CEO, Robert T. Stacey says the Summit is timely and critical because Marketing faces daunting new challenges. According to Stacey, “The Future of Marketing Summit evolved from a growing need for marketers and business leaders to step back from day-to-day responsibilities and examine the inescapable challenges facing marketing today. The Summit is an opportunity for forward-thinking people to wrestle with these issues. Provocative thought leaders like John and Bill Todor will lay the groundwork for lively discussion and interaction. If you want to lead your company into the future, this Summit is for you.”
John Todor, author of “Addicted Customers: How to Get Them Hooked on Your Company,” will discuss “Today’s Customers: What They Value and How They Make Decisions.” He starts with the following premise—businesses must wrestle with new business dynamics—but so must customers, and it is the customers who are in the driver’s seat.
In most areas customers face abundance and overwhelming choice. But at the same time they must deal with the uncertainty of change and the stress of a 24/7, always on world. And, these conditions dramatically alter what they value and how they make decisions. John Todor’s position is “Until you understand the psychology of the customer experience, how to measure it and how to build it into your offering, you will be forced to compete on price, convenience and incentives.” He will share methodologies and strategies to win customer mindshare, loyal and committed of today’s customers.
William Todor, an expert in getting employees engaged in delivering compelling customer experiences and aligning corporate practices with this mission, will synthesize the presentations and discussions at the end of the Summit and summarize them in the Summit Proceedings. He describes the need for a new alignment as follows, “Currently a win-lose or adversarial relationship exists between companies and their customers, companies and their employees and employees and customers. This produces a situation where any one of the parties can only expect a short-term win. To have a shot at sustainable profits and growth, companies must pursue win-win-win relationships.”
John I. Todor, Ph.D. and William D. Todor, Ph.D. are partner of The Whetstone Edge, LLC, a customer experience consulting and training firm that applies scholarly research on human behavior to buyer-seller dynamics including customer loyalty, trust, retention, customer service, CRM—customer relationship management, and marketing strategy. Customer care, acquisition, and client relationships are profoundly affected by the underlying psychological principles that lead to customer satisfaction, trust, and loyalty, and long term, lifetime value. Information on services and resources is available at www.TheWhetstoneEdge.com.
Robert T. Stacey in the CEO of the Association for the Advancement of Relationship Marketing (AARM). AARM is a worldwide network of business associates and executives who are deeply involved in Marketing, CRM and related subject areas. AARM provides a worldwide forum for the development, understanding and communication of the principles CRM, CEM and other practices related to building Customer Equity. The AARM Community is comprised of over 5,000 individuals, the majority of whom are Senior Executives in retail, financial, manufacturing, technology, service industries. More information on the Future of Marketing Summit is available at www.FutureofMarketing.org.
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