In today's competitive marketplace one has to be ethical, practical and forward thinking. The road to sales success is strewn with profit-centered, high-pressure salesmen and CEOs that were in it for short-term high-end gains, many who are now cautionary tales.The pathway to attracting, pleasing and keeping customers, while improving your bottom line and long-term gains, is based on something far more ethical and manageable.
(PRWEB) October 18, 2006 -- Staying on the high road in sales isn’t always easy, but it’s imperative to long-term success. K. Karl Leavitt, known as "The salesman's Magician" and author of a business parable by the same name, shares his ethics-based philosophy that will broaden market share and achieve enduring client commitment. With some 16 million sales professionals in America today and with markets so highly-competitive, it's imperative to have a winning sales philosophy that maximizes sales investment, attracts new business, and secures customers for the future.
As Managing Director of Sales and Marketing for a billion-dollar global technology services firm, K. Karl Leavitt had learned how best to meet and beat the challenges of an exceedingly competitive and challenging market base. Through 20 + years of gaining business acumen he realized the world of sales came with it's own puzzles--first,there weren't any college degrees to be had in sales and second, there were a ton of books about sales technique, but none on approach.
Using his unique philosophy in his own exceptionally successful sales career, Leavitt, a motivational business speaker, is now sharing his simple but core sales beliefs such as:
- A good salesperson should add significant and measurable value to the customer’s business.
- Salespeople should understand the customer’s needs better than the customer does.
- Reacting to the market is dangerous: a good salesperson anticipates where it is heading and plans where they need to be.
- Often a person goes into business because they are good at something: sales cannot be an afterthought.
- Let your philosophy shape your work ethic, and let your work standards drive your philosophy.
Highly inspirational and critically-acclaimed "The Salesman's Magician: A Business Parable for Today’s Sales and Marketing Professional" can motivate everyone from the sales associate to the mom and pop business to high level corporations to get with the program and stay in the lead.
5-Star Review . Business Bookshelf, The Midwest Book Review
A quick and easy read, The Salesman's Magician lays out sixteen succinct chapters of advice, explanation and commentary that would prove especially useful for the marketing novice, and also has a great deal to offer even the more experienced sales director. Enhanced with two appendices ('Status Reporting' and 'Relationship Management'), The Salesman's Magician would prove a welcome addition to personal, professional, and business school reference collections, as well as the supplemental reading list for students in the field of Economic Studies.
“You’ll learn a great deal from this fantastic little book. I’ve been in sales nearly my entire business career, and I know I did. This story stresses efficient selling and creating customers when it seems there are none in sight. I found the writing charming and the mood contagious.” —Steven K. Wilson, president, VERTEX, Inc.
###
|
