AdminAdvantage targets administrative professionals.
BELMONT, CA (PRWEB) November 2, 2006 -- The world's largest online business tool and community site for administrative professionals, DeskDemon.com, has launched a new digital magazine.
AdminAdvantage is distributed free of charge to over 14,000 of the web portal's regular visitors among executive and administrative assistants, office managers plus other key contacts each month. The publication includes product and travel guides and magazine-style features on a variety of workplace, career and business support topics. The magazine will be produced in-house.
The move is part of DeskDemon's strategy to further strengthen its position as the world's leading all-round niche marketing brand for the secretarial market.
Susan Silva, Editor of AdminAdvantage, said: "The change from a traditional newsletter to a digital magazine is an exceptional opportunity for our advertising customers to engage with our regular users. DeskDemon provides administrative professionals, secretaries and office managers with intelligence specific to their business needs that enables them to make and influence key purchasing decisions."
"Producing a monthly magazine enables DeskDemon to provide longer inspirational and informative editorial that compliments and extends the tools, resources and community already available on our site."
Susan Silva added: "DeskDemon's brand values focus on saving management support professionals time and on helping them add extra value to their respective companies. DeskDemon's loyal users are among the most web-savvy in the business world, on average online for over 19 days each month and very adept at digesting information delivered in a digital format."
"The digital magazine has huge advantages for readers and advertisers alike. We know what our readers look at and we know when they look at it. The fast and accurate search functionality combined with one-click access to sites and emails contained in the text means that our subscribers always have immediate access to the rich and varied content we provide each issue. This media provides a success marriage of traditional print advertising with online graphics, tracking and web innovations.
The October edition of AdminAdvantage is available online at http://www.deskdemon.com/pages/us/adminadvantage/october/1
Susan Silva is available for interviews.
About DeskDemon.com
DeskDemon.com was launched in August 2000 and currently enjoys over 500,000 visitors a month* and average page views of 30 - 40 per visit**. This makes DeskDemon.com the world's largest online business tool and community specifically designed for administrative professionals, secretaries and office managers, with a significant presence through its websites in the UK and the US, which are the largest in their respective countries. (source: *metricsmarket.com **alexa.com, February 2006)
DeskDemon.com is used as a work tool across tens of thousands of SMEs as well as having a strong presence in multinationals, providing mission critical and essential resources and information to enable its users to achieve tangible benefits through savings in time and cost. Around 82% of DeskDemon.com's current users are within small or medium-sized enterprises and 18% within the multinationals.
www.deskdemon.com
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