BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, announced today a partnership with UpSNAP Inc, the premier provider of free mobile search and streaming mobile audio entertainment, to provide BTR's 5+ million listeners with exclusive access to its on-demand programming through their mobile phones. Using UpSNAP's cutting edge technology, BreakThru Radio will make its weekly and specialty shows more accessible for an on-the-go market of students and young professionals.
New York, NY (PRWEB) November 7, 2006 -- BreakThru Radio (BTR), the Internet's voice of the World's Best Independent Music, announced today a partnership with UpSNAP Inc, the premier provider of free mobile search and streaming mobile audio entertainment, to provide BTR's 5+ million listeners with exclusive access to its on-demand programming through their mobile phones. Using UpSNAP's cutting edge technology, BreakThru Radio will make its weekly and specialty shows more accessible for an on-the-go market of students and young professionals.
After a free signup at www.upsnap.com, users can listen in to BreakThru Radio through a local number provided by UpSNAP, or through their text message SMS capabilities. Never before has it been so easy to listen in on the thousands of independent musicians BTR features every day. From reggae to rock and everything in between, BTR adds new on-demand programming each week that will only reach more listeners due the partnership with UpSNAP.
It's been 25 years since The Slits took hiatus. Within those 25 years a lot has changed, but one thing remains the same: The Slits know how to rock. Ari Up (Arianna Forster) and bass guitarists Tessa Pollitt have teamed up with a new gang of girls for their brand new EP Revenge Of The Killer Slits and performed an exclusive set for BreakThru Radio at Monsterland Studios. That performance, as well as all of BreakThru Radio's top-notch programming is now available to listen online and now on your mobile phone.
For more information on this new service, check out www.breakthruradio.com or www.upsnap.com.
ABOUT BREAKTHRU RADIO
BreakThru Radio (BTR) is the Internet's voice of the World's Best Independent Music, where DJs take music personally, ranging from the biggest death metal fans, to dance party mixes, and everything in between. "Music for music lovers," is BTR's motto, and one that their DJ's take very seriously. In a world where independent music is becoming more and more accessible, the need for select sources to filter the best is a necessity. Music fans across the globe have become frustrated and victimized by commercial radio.
Until now.
BTR offers listeners access to unknown artists throughout the world, with a daily audience that includes more than a dozen countries. The site has garnered over 80 million listeners in its first year with its unique on-demand musical programming and focus on the best new independent music worldwide. With the addition of top-notch editorial content, independent video coverage, and worldwide show calendars, BTR puts everything a music fan needs and wants -- in one place.
Unlike other radio stations, BTR offers listeners with on-demand programming. A first in internet radio, listeners can cater to their musical preferences, while still finding the best independent and unsigned artists across the world. BTR can be heard on www.breakthruradio.com and www.NYTrack.com, New York's only website dedicated to the tri-state high school track community, thus reaching over 5 million high school students.
ABOUT UpSNAP INC.
UpSNAP, Inc. is the leader in mobile search and live mobile audio entertainment. With a rich library of branded multimedia content and true mobile search technology, UpSNAP effectively delivers compelling mobile content to consumers, including text and audio content from major entertainment companies in sports, news, music, and information.
UpSNAP offers both branded and white-label services that can be licensed by wireless carriers, service providers, and content providers who wish to incorporate text and streaming audio capabilities into their existing product and service offerings. UpSNAP's services are available through virtually all of the major carrier networks in the U.S. These include Nextel/Sprint, Cingular, Verizon, Alltel and T-Mobile. Visit www.upsnap.com for more information.
CONTACT
Rachael Darmanin, BreakThru Radio (rachael @ breakthruradio.com)
Wendy Headrick, UpSNAP, Inc. (704-895-4121)
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