Arrangement means MKTG Services can provide the direct marketing industry with accurate mailing lists of a too-often overlooked market segment.
Newtown, PA (PRWeb) November 29, 2006 -- MKTG Services, leading provider of high-quality tools for the direct marketing industry, has been appointed the exclusive sales agent for Well Built Lists apartment and renter databases. Well Built Lists is the premier compiler of this data in the United States, with over 111,000 complexes and 60 million rental units represented. The Well Built Lists database has over 40% unique coverage compared to competitive data files. Under this arrangement, MKTG Services has exclusive right to sell mailing lists comprised of this unique, valuable data.
“MKTG Services has successfully developed a program to access a resource that has long been a void in the direct marketing community,” says Sandy Hurst, Vice President of Compiled List Sales. “Marketers and mailing list compilers have not had adequate access to apartment renters and left many consumers untouched. With this groundbreaking program, direct marketing companies can target a unique audience and further define a consumer that, until now, was available but not accessible.”
Unique data segments include:
Name of Occupant - 85% coverage
Name of Apartment/Town home/Condo Complex – 100% coverage
Total Number of Units – 100% coverage
Rent/Lease Amounts – 100% coverage
Lease End Date (move out dates) – 30% coverage and growing
This data is useful to many users outside of the direct marketing industry. It is especially valuable to homebuilders, mortgage companies, realtors, insurance companies, residential services, utilities and local retailers. Additionally, data compilers can license the data to add unique data elements to their mailing list rental products, as well as adding address elements that will improve the deliverability of their databases.
Traditional direct marketing agencies will find new lead sources, and have access to previously unavailable data to append to in-house marketing databases and mailing lists.
John Shumate, president of Well Built Lists, has been compiling and refining this unique data product for over 10 years. Shumate says, “I know we have a valuable commodity in this data, we’ve been searching for a partner knowledgeable in the data and list business to help us leverage this asset. We chose MKTG Services for their reputation as ethical leaders in the direct marketing industry, and their experienced management and sales staff.”
About MKTG Services:
MKTG Services is a data solutions provider that enables companies to identify, attract and retain customers with highly effective and measurable direct marketing solutions. MKTG Services specializes in connecting businesses with their best prospects and helping them create long-term beneficial relationships. MKTG Services also offers targeted business mailing lists and consumer mailing lists leads, including proprietary risk assessment data. The company is an affiliate of CBCInnovis and has offices in Atlanta, Boston, Ft. Myers, New York and Philadelphia.
Website: www.mktgservices.com
Contact: Gay Bitter, Vice President of Database Development
Phone: 215-867-4084
Address: 140 Terry Drive, Suite 103, Newtown, PA 18940
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