“Superstitions” Campaign Underscores ETL Mark as an Alternative to UL Mark for North American Product Safety Certification
Chicago, IL (PRWEB) February 8, 2006 -- The ETL SEMKO division of Intertek recently launched the second phase of its aggressive industry awareness campaign to reinforce the ETL Mark as an alterative to the UL Mark for product safety certification. With a series of ads, mailings, a website (www.ETL.com) and a promise of “future surprises,” the campaign calls into question the belief that you need a UL Mark to sell your product in North America. The aim is to inform manufacturers that the ETL Mark is a preferred alternative to the UL Mark.
“The belief that you need a UL Mark to sell your products in North America is as irrational and untrue as the superstition of the Boogeyman,” said Nancy Medas, Director of Global Marketing, Intertek ETL SEMKO. “There are a number of certification mark alternatives. In the case of the ETL Listed Mark, it’s preferred by thousands of manufacturers who seek fast testing turnaround from our network of more 50 laboratories around the world.”
Drawing parallels to superstitions such as “Kids who play with toads get warts” and “The boogeyman is going to get you,” the campaign seeks to dispel the notion that you must use the UL Mark exclusively, or else. Those who continue to believe this are basing their decisions on myth rather than fact, and are not benefiting from choices available in the marketplace. At the center of the campaign is www.ETL.com, a site that illustrates ETL Mark preference through facts, figures and testimonials. ETL.com also provides manufacturers with tools and downloads to leverage their use of the ETL Mark as a product feature and competitive advantage.
“We set out last year in phase one of our campaign to inform manufacturers of their alternatives in product safety testing and certification,” said Medas. “And through 15-day turnaround times and more responsive service, we showed manufacturers that they no longer have to work with slow and stodgy testing companies. With a 150% increase in ETL Mark awareness and a 10% increase in products bearing our mark, it’s clear that our messages of speed, responsiveness and flexibility are getting through to a frustrated market.”
About Intertek Group plc.
Intertek Group plc. (ITRK), a global leader in testing, inspection and certification services, operates in over 273 laboratories and 521 offices in 100 countries throughout the world. The ETL SEMKO division of Intertek provides access to global markets through its local services including product safety testing and certification, EMC testing and performance/benchmark testing for customers in such industries as appliances, HVAC, cables and wiring accessories, industrial machinery, medical devices, telecommunications, lighting, automotive, semiconductor, building products and electronics. For more information about Intertek’s services, visit www.intertek-etlsemko.com.
For more information on the ETL Mark as an alternative to the UL Mark, visit www.ETL.com or call 1-800-WORLDLAB.
CONTACT INFORMATION:
Mike Parker
Manager, North American Marketing
+1-978-635-8559
Intertek ETL SEMKO
70 Codman Hill Rd.
Boxborough, MA. 01719
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