WhyLabs.com presents its unique innovations in fraud screening industry making their system most reliable. “Our Tailored Fraud Scoring System lets create a unique pattern of fraud scoring to every e-business type. Affiliate Fraud Prevention System and Post-Authorization Analysis in the aggregate with Detailed Reporting Constitute most powerful fraud preventing system” explains WhyLabs’ Chief Manager Denis Drausset. Try and judge its effectiveness for free the whole month.
(PRWEB) February 15, 2006 -- WhyLabs, a trusted company in e-commerce, has been constantly updating and advancing its reliable Fraud Screening System to stay ahead even the most sophisticated fraudsters. It resulted in development of expanded anti-fraud solution which has no analogues worldwide.
“WhyLabs’ mission is to minimize online fraud. We provide automated methods for ecommerce websites to filter out potentially negative transactions,” says Drausett. To realize this goal WhyLabs’ team has just launched:
Tailored Fraud Scoring System. (http://www.whylabs.com/technology_tailored.php)
The Head of Technological Department, Alex Walsh states “Having ample experience in online fraud prevention I can assure you so many business types, so many fraudsters’ behavior. Only unique fraud scoring pattern customized to the very business will hedge fraudulent attempts”. They customize fraud scoring system taking into consideration the unique transaction activity of a given business (Downloadable products; Physically shipped products; Gambling etc.) WhyLabs’ team can create a unique scoring pattern especially for the merchant’s business needs.
Affiliate Fraud Prevention System. (http://www.whylabs.com/technology_adverts.php)
Many online ecommerce websites utilize the "affiliate" method of advertising. Alex Walsh says “The most risky online fraud usually comes from affiliates (adverts), not from individuals”. Affiliate Fraud Prevention minimizes potentially fraudulent transactions generated by affiliates by applying proprietary modules to these types of transactions. WhyLabs’ system indicates such adverts and gives the ability to shut their accounts off at the early stage.
Detailed Reporting. (http://www.whylabs.com/technology_detailed.php)
WhyLabs’ fraud detection system returns to the merchant not only bare figures but also full description of every fraud point added to the fraud score. Report on every transaction, scrubbed by WL’ set of Modules, spells out verification results helping merchants make the right decision – either to process or decline the transaction.
Post-Authorization Analysis. (http://www.whylabs.com/technology_post.php)
Apart from standard transaction verification WhyLabs provides more in-depth and long-term transaction verification made while post-authorization analysis. The results of post-authorization verification contain additional insight into potentially fraudulent transaction activity. It is sent on merchant’s request. Post-Authorization Analysis includes several modules which may not be used in pre-authorization verification as their operation timeline exceeds 5 seconds timeline.
To introduce the advantages of WhyLabs’ anti-fraud service to the public, the boards of the company announced SPECIAL OFFER. Now, every merchant set up with WL receives 30 days of FREE transaction verification. The number of transactions is not limited.
WhyLabs’ Dennis Drausset assures: “There is no risk. To start scrubbing transactions with WhyLabs, merchants even don’t need to provide CVV and expire date. Our system accepts CC # encrypted by one-way code MD5. Data from API are transferred to WL’ system and verification results are sent back instantaneously (1-5 seconds) with fraud score (from 0 to 100 points).”
WhyLabs' special "no-cost" offer demonstrates how merchant-friendly its process is for anyone using their fraud prevention system. Today, every online merchant has opportunity to try WhyLabs’ proprietary innovations for one month, at no cost, and judge its effectiveness and reliability.
www.whylabs.com
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