Super Bowl advertising isn’t cheap. And for B2B companies, it’s an egregious waste of marketing dollars. Why? Most B2B companies don’t need “branding”, they need qualified leads and deals. Super Bowl ads are not an effective source of leads or deals because they aren’t narrowly targeted at a qualified audience and commercials are not the right medium for driving web registrations (the fuel that powers relationship marketing). In response to the millions of dollars wasted on Super Bowl ads and other ineffective B2B marketing campaigns, Jet Powered Group, a premium Customer Relationship Management firm for business-to-business software and services companies, is releasing a new white paper through their web site "Slash and Burn Sales & Marketing.”
Fort Worth, TX (HRMarketer/PRWeb) February 10, 2006 -- Super Bowl advertising isn’t cheap. And for business-to-business (B2B) companies, it’s an egregious waste of marketing dollars. Why? Most B2B companies don’t need “branding”, they need qualified leads and deals. Super Bowl ads are not an effective source of leads or deals because they aren’t narrowly targeted at a qualified audience and commercials are not the right medium for driving web registrations (the fuel that powers relationship marketing).
Yet every year, B2B companies throw away precious marketing dollars on the “big bang theory” of marketing. Companies like GoDaddy.com wasted $2.4 million through their failure to provide prospects with a clear statement of their value proposition and a direct marketing channel for responding.
In response to the millions of dollars wasted on Super Bowl ads and other ineffective B2B marketing campaigns, Jet Powered Group, a premium Customer Relationship Management firm for B2B software and services companies, is releasing a new white paper through their web site: “Slash and Burn Sales & Marketing.” To download the white paper go to: http://www.jetpoweredgroup.com/download_library.html
Similar to the practice of clear cutting rain forests—wasting precious and finite natural resources for short-term agricultural return—slash and burn sales and marketing sacrifices finite corporate resources for the chimera of rapid short-term results. It’s not a sustainable strategy.
“I have talked with hundreds of high-tech companies, and it never ceases to amaze me how many of them are still spending marketing dollars on activities that cannot be measured or have no empirical tie to the company’s bottom line,” said “Slash and Burn Sales & Marketing” author and Jet Powered Group Principal Bret Starr.
There is a better way to market your products and services – by building sustainable relationships with your prospects. For more, read the “Slash and Burn Sales & Marketing” white paper. It describes both slash and burn marketing and sustainable marketing in detail and juxtaposes the two. It examines the symptoms and the root causes of slash and burn marketing and offers actionable solutions to B2B marketing departments.
To access the marketing white paper or learn more about Jet Powered Group, go to www.jetpoweredgroup.com.
About the Author
Bret Starr is co-founder and principal of Jet Powered Group and a pioneer in the field of Marketing Process Management™. His firm invented the Active Path™, a metrics-driven marketing model that enables fast-growth companies to select, acquire and retain new customers efficiently and effectively.
Jet Powered Group leverages the Active Path and world-class expertise in every marketing discipline to maximize Return on Marketing Investment (ROIM) for venture-backed organizations and corporations with more than $50M in revenue.
About Jet Powered Group
Jet Powered Group is a premium Customer Relationship Management firm. Our clients hire us to help them select, acquire and retain customers. To achieve our clients’ business goals, we offer a comprehensive scope of strategic and tactical sales and marketing services.
Unlike traditional strategic consultants and marketing agencies, we are accountable for our work, we guarantee results and we leverage airtight process and metrics to ensure success.
Our scope of services spans the entire sales and marketing lifecycle, including: process and metrics implementation; market research; tactical execution and best-of-breed technology implementation and integration.
Our clients are exclusively B2B software and services companies selling either direct or via the channel or both. Call us at 817-288-5000 or visit us on the web at www.jetpoweredgroup.com
This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.
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