With all the whining and griping Seattle Seahawks’ coach Mike Holmgren has been doing about the officiating in Super Bowl XL, Pittsburgh-based Smith Brothers Advertising reached out to send their sincere condolences to Mike at Qwest Stadium.
Pittsburgh, PA (PRWEB) February 11, 2006 -- With all the whining and griping Seattle Seahawks’ coach Mike Holmgren has been doing about the officiating in Super Bowl XL, Pittsburgh-based Smith Brothers Advertising reached out to send their sincere condolences to Mike at Qwest Stadium. What did they send? A special package filled with the famous Frownie™ Pity Party that they created for their client, Kings Family Restaurants – along with an XL Frownie™ t-shirt, of course.
The Frownie™ – a thick, chocolate-frosted brownie with a white icing grimace – is Kings’ dessert ambassador who spreads Kings’ ‘We Make A Mean Dessert’ promise. Frownie™ was launched with billboards asking the provocative question… ‘You Want a Piece of Me?’ The Frownie™ Pity Party is a six-pack of Frownies™ to go.
“We know Mike (Holmgren) wants a piece of the NFL refs, but we’re suggesting that he instead turn his energy toward our Frownie™ Pity Party. It is the perfect and safe way to find strength and enjoyment in difficult times, like 40th birthdays, job layoffs – and yes, even Super Bowl losses” said Miles Smith, a partner at Smith Brothers. “It’s amazing what the human spirit can endure when you’re scarfing down a fudgey delight like Frownie™. Most of all, we hope Mike gives himself permission to cry – because it is his party, and he can cry if he wants to.”
As Smith Brothers prepared their package at a local Kings location, a crowd gathered and began chanting…“Who Dey?! Frow Ney!”
For additional Frownie™ and Pity Party images or information, please go to: http://www.smithbrosadv.com/press/kings.html.
About Smith Brothers Advertising, LP:
Smith Brothers is a full-service agency based in Pittsburgh, Pa. Led by brothers Bronson, Lindsey and Miles Smith, the firm is built on the philosophy of combining big ideas with compelling creative to deliver results for clients. Smith Brothers has created brand-building campaigns for regional and national clients like Del Monte, PNC Bank, Wheeling Island, Kings Family Restaurants, Pittsburgh Brewing and others. To learn more about Smith Brothers Advertising, please visit www.smithbrosadv.com.
About Kings Family Restaurants:
Kings Family Restaurants is a ‘family casual’ restaurant with 38 locations throughout Pennsylvania, West Virginia and Ohio. Founded in 1967 by Harley King, the restaurant chain continues to grown based on its reputation for serving outstanding desserts and a wide variety of delicious, home-style menu choices. For additional information on Kings Family Restaurants, please visit www.kingsfamily.com.
Miles Smith
Smith Brothers Advertising, LP
2425 Liberty Avenue
Pittsburgh, PA 15222
T: 412.391.0555 ext. 708
www.smithbrosadv.com
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