Convergence of out-of-home networks, mobile phones and the web demonstrates LocaModa’s vision of “The Web Outside”.
Boston, MA (PRWEB) February 10, 2006 -– LocaModa™, Inc., a technology company powering “The Web Outside”, was chosen as a “Disruptor” for its location-based interactive marketing and social networking platforms that were announced at the Demo 06 conference.
“The recognition of LocaModa as a “Disruptor” is a great honor and really underscores the paradigm shift we’re enabling with our vision of “The Web Outside”, said Stephen Randall, CEO and founder of LocaModa.
StreetSurfer, LocaModa’s location-based interactive marketing platform revolutionizes the way brands and consumers interact by turning any mobile phone into a remote control for out-of-home digital signage. LocaModa’s StreetMessenger platform running Wiffiti is the world’s first in-location blogging network. It empowers freedom of expression and social networking in public spaces. LocaModa’s technology works with any phone, any network, and does not require any downloadable software.
DEMO Executive Producer Chris Shipley commented, “I have often said that the mobile phone is becoming the remote control of so many information applications. Never has that been more evident than in LocaModa's StreetSurfer™ & Wiffiti™ offerings. These services bridge networks to allow consumers to access and manipulate information displays from the convenience of their mobile phones. These services will have interesting implications and drive innovative applications for closed-loop brand marketing.”
Randall continued “In the coming months as we roll out StreetSufer and StreetMessenger products, brands will begin to leverage the power of the web beyond the couch and the desk”.
About LocaModa, Inc.
LocaModa is a technology company, powering The Web Outside. The company creates proprietary interactive networks that extend the power of the web to the street, helping consumers in the moment, opt-in and connect to brands. LocaModa’s patented technology enables consumers to use their mobile phone like a remote control to surf or communicate with large screens in storefront windows, cafes, bars or city streets and converts passive out-of-home networks into interactive marketing networks, creating a closed loop between the web, mobile phones and retail spaces. LocaModa is taking the web to the street with two applications – StreetSurfer™ and StreetMessenger™. LocaModa is a privately-held company, headquartered in Somerville, Massachusetts and founded by Stephen Randall, a former EVP and founder of Symbian. For more information on how LocaModa is powering “The Web Outside” visit: www.locamoda.com.
LocaModa™, StreetSurfer™, StreetMessenger™, Wiffiti™, and the LocaModa
logo are trademarks of LocaModa, Inc. All other trademarks are the property of their respective owners.
COMPANY CONTACT:
Bill Nast
VP Sales & Marketing
617-629-9600 ext 106
bnast @ locamoda.com
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