Media, Blog and Pixel Advertising network Vogliamo, is offering advertisers the opportunity to place pixel display ads within its 70 plus highly targeted & themed pixel pages, at a low entry price of $0.01 a pixel for 90 days while the portal site is in beta development.
(PRWEB) February 14, 2006 -- Media, Blog and Pixel Advertising network Vogliamo, is offering advertisers the opportunity to place pixel display ads within its 70 plus highly targeted & themed pixel pages, at a low entry price of $0.01 a pixel for 90 days while the portal site is in beta development.
After the beta completion period of 90 days, pixel pricing will default to a standard daily rate of $0.01 a pixel. Vogliamo believes the rate of $0.01 a pixel per day sets a viable benchmark introductory rate for the pixel advertising industry, similar to how Overture.com set its pricing for pay per click advertising a few years ago when pay per click was first introduced to the web.
According to a recent article in Precision Marketing, a lot of companies see banner advertising as a useful tool to promote their products, services and generate brand awareness rather then a vehicle to get web users clicking through to their websites.
However with pixel advertising, companies will not only benefit from increased clicks to their website, they will also use this new form of advertising to create effective brand awareness on the Vogliamo network.
Any business can intelligently use text which appears in the mouse over, to communicate effectively the benefits of products or services they are promoting; thereby encouraging users to click on their pixel display units and land on their website or immediately open up an audio stream, visual stream or content download. Cleverly written copy can potentially call a viewer to impulse action, leading to a sale or request for further information by the user. (On Vogliamo, businesses can include a contact number and up to 30 words of text within the micro or display pixel ad unit).
Text becomes immediately visible to a page viewer when the mouse cursor is scrolled over any pixel ad appearing on grids within the Vogliamo network. This unique call to action feature is in itself very powerful and subliminal to the viewer, as it is almost equivalent to having a pay per click text ad together with the added bonus of image advertising and branding!
Smaller companies who do not have large budgets for branding can buy a small block of 1000 pixels and very much enjoy the benefits of mouse over text advertising. Pricing for a minimum of 1000 pixels start at only ten dollars for a duration of three months under Vogliamo’s current beta introductory offer.
Smaller pixel blocks are great as they arouse curiosity, thereby enticing viewers to click just to discover what is on the other side. This basically means that small companies with limited budgets can now advertise next to bigger companies who are primarily interested in branding, as this levels the playing field a little.
Vogliamo has spent considerable time researching and drawing price comparisons with print media in particular and online pay per click. “Arriving at $0.01 a pixel per day was the most viable pricing rate for a serious business model such as Vogliamo, the introductory pricing we’ve come up with, offers excellent value in return for eyeballs viewing the next generation of online ad creative units”, says Robert Haastrup Timmi, Founder & CEO of Vogliamo.com.
Large companies generally spend an average of $3,000 a day on display print media advertising, but now have the same opportunity at a fraction of the aforementioned cost to promote their brands to a wider target audience, by simply leveraging the power of the worldwide web. Businesses also benefit from the fact that users can interact with their pixel ads 24/7, thereby increasing the effectiveness of the advertising campaign.
The 90 day introductory offer of $0.01 a pixel is valid throughout Vogliamo’s beta testing period. For more information, visit http://www.vogliamo.com
About Vogliamo.com
VOGLIAMO offers target specific Pixel Advertising, Search, Blogs, Classifieds and Media content pages to a global internet audience and businesses worldwide.
VOGLIAMO.COM IS A NEW MEDIA BRANDS LIMITED COMPANY BASED IN BRISTOL, UNITED KINGDOM.
Contact: Sair Hussein VP Global Marketing & Sales
Tel:
United States +001 (415)358-5776 - Media Enquiries & Investor Relations.
United Kingdom +44 (0)207-691-7553 - Media Enquiries & Investor Relations
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