Low cost teleseminar demonstrates how to use proven persuasive writing techniques to break down the barriers to buying.
Irvine, CA (PRWEB) March 2, 2006 -- Writing expert Michelle Howe, MBA, is the author of “Persuasive Writing Made Easy” and “Web Site Writing Made Easy.” She is president of InternetWordMagic.com, a company specializing in writing irresistible sales copy for Web sites. On March 8, 2006 she’ll be presenting the low-cost teleclass “Discover the Secrets of Persuading People to Give You Money.”
Knowing what people want and how you can persuade them to buy is the #1 secret to business success. A business owner gets rich by serving other people -- By finding the things they want – and giving it to them in the form of a product or service. Entrepreneurs who understand this secret will never have to worry about money.
Nobody cares about the product or service companies are selling...All they care about is what the product or service will do for them... Most business people don't realize this.
Internet writing expert, Michelle Howe of InternetWordMagic.com, knows firsthand about this common mistake. “Many of my clients think they are in business to sell products or services. It comes as a shock when I tell them that’s not the case. They are in business to sell solutions.”
People buy certain products and services because they want the end result. That's all they care about. Smart marketers do not sell the product -- They sell the end result. The solution -- The thing they know the customer really wants!
Emotions often make people buy, and once so moved, they will look for a logical excuse to follow through. Advertising must be the one-two punch that stirs emotions to cause desire and the rationalization to provide the excuse. This is the secret behind selling to millions of people!
So when sitting down to devise a sales package, think in terms of how a particular benefit will stir emotions and desires. Do some self-examination thinking and try to visualize how what the company has to offer will be perceived and received by the customer.
About Michelle Howe:
Michelle Howe, MBA, president of Word Magic, is an expert in online copywriting and has years of experience teaching business writing at the university level. On March 8, 2006 she’ll be presenting a low cost teleclass, “Discover the Secrets of Persuading People to Give You Money.” To register: http://www.internetwordmagic.com/teleclasses.htm
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