Captive Interactive and MOVO introduce Mobile Marketing and Text-to-Screen solution to Spring Break 2006 night clubs in Panama City, FL and South Padre, TX
Sarasota, FL (PRWEB) March 29, 2006 -- MOVO Mobile, a leading mobile marketing software company, and mobile marketing specialist Captive Interactive, today announced a new partnership focused on providing integrated mobile marketing solutions to marketers of consumer brands, event marketing and promotion agencies. MOVO’s hosted mobile application combined with Captive Interactive’s industry leading IMPULSE text-to-screen application creates a provocative and engaging environment that consumer brands can only achieve through mobile interactivity.
MOVO and Captive Interactive’s first initiative together had Spring Breakers interacting via text messages appearing on large screens in popular Club LaVela in Panama City, FL and Louie's Bar and Grill in South Padre, TX. Sponsored by Gillette, Spring Breakers were able to use their cell phones to text-chat with their friends, win prizes, and engage with others through this medium. The promotion was part of Gillette’s national Venus and Fusion Razor Tour.
Not only does the integrated MOVO/Captive solution provide engaging consumer experiences, it provides advertising and marketing customers like Gillette with detailed reports and opt-ins with demographic data for future events and promotions.
Keith Bilous, CEO of Captive Interactive stated, “We are very excited to be partnering with MOVO Mobile to add a new level of service to our text-to-screen software. They bring a comprehensive mobile marketing platform with a very detailed measurement and reporting system to our relationship. The combined value is unparalleled in our industry to date.”
David Rippetoe, Co-Founder and VP of Business Development for MOVO added, “We are thrilled about working with Captive Interactive on such a high profile event. Not only were we able to demonstrate our flexibility by integrating very quickly with a very robust web based text-to-screen application, but were able to immediately demonstrate the value of mobile interactivity to ‘in-venue’ advertisers. The latter becoming increasingly aware that only through the mobile channel can they seamlessly reach, engage, capture and interact with their target audience in a meaningful way.”
About Captive Interactive:
Captive Interactive is a mobile marketing company delivering mobile media solutions to captive audiences. Specialized in creating one-of-a-kind mobile marketing experiences, Captive Interactive’s solutions include the TAGGG Mobile Network www.taggg.ca and a text-to-screen messaging platform called Impulse. The company is privately owned and delivers services throughout North America and the UK with partnering company Neo One www.neoone.com .
About MOVO Mobile:
MOVO is a software company providing a single, integrated framework for delivering on-demand mobile marketing solutions to businesses seeking to extend their advertising and marketing messages to consumer's mobile devices.
Our marketing solutions are delivered via a web-based, hosted architecture that simplifies the mobile marketing process by eliminating the implementation burdens associated with stand alone systems, reducing marketing campaign efforts and costs from startup to conclusion, and helping marketers and advertisers generate qualified leads while making informed decisions regarding their campaign effectiveness and follow up strategies.
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PR Contact:
MOVO Mobile
Jason Broom
jason.broom@38inseam.com
Keith Bilous, President
Captive Interactive
(204) 955-6666
keith@captiveinteractive.com
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