GDMI launches specialized Grassroots Search Engine Marketing Package for 2006 candidates and campaigns looking to take advantage of the web.
(PRWEB) March 1, 2006 -- GDMI today announced the launch of its Grassroots Search Engine Marketing Package for the 2006 election campaign.
“All politics is local,” said GDMI President Steven Fish, “and as such, we have developed a Search Engine Marketing Package that is specifically designed to gain maximum visibility for a candidate in a specific area, for a specific issue.”
“Our understanding is that this is the first package of its type for this specific sector, and that totally blows us away.” He continued, “Look at the amount of money that candidates across the country spend on advertising for their campaigns, on TV and radio. While these continue to be important media outlets to advertise on and to have your message heard on, it also does not hold a candle to the internet in terms of its cost effectiveness, its interactivity, its ability to reach a variety of audiences on a variety of messages and its ability to be tracked in terms of its results.”
“Remember,” he added, “a week is a long time in politics, and so the successful candidate has to be able to be dynamic and proactive. The successful candidate is the one that sets the political agenda and forces his or her rivals to play catch up. Only the Internet allows candidates to stay ahead of the issues, and only our Grassroots Search Engine Marketing Package gives the candidate that advantage over their competitors.” More information can be found at http://www.gdmi.net/search-engine-marketing.asp.
“This is the campaign where the Search Engines will truly come of age as an essential facet of a political campaign,” adds Doreen Domask, Senior VP Internet Marketing Services, “with more than half of all internet sessions starting at a Search Engine, how could it not be the case? Also, considering the fact that political parties are continuously trying to find new ways to engage the youth vote, it would be negligent for any candidate to not fully leverage the medium of choice of the vast majority of Americans aged 18-35.”
“Our Grassroots Search Engine Marketing Campaign is not only designed to make sure that the candidates appear when searches are conducted for their names, but also that the results that appear are positive. This insures that they control the message. Just as importantly, we make sure that the candidates appear for searches that are conducted for specific issues. For example, if security is a major electoral issue in New York, then any serious candidate needs to be found on searches for security related keywords. This ‘word association’ allows the candidate to set the agenda.”
“The key thing for any local campaign strategy to remember is to start early. Do not leave it to the last minute to get started because by then your rivals will be way ahead of you. The story of the 2004 presidential election was how Howard Dean’s supporters used the Internet to raise funds for his run at the Democratic nomination. The story of the 2006 election will be how successful candidates across the country leveraged the search engines to win their local seats”
To start your Grassroots Search Engine Marketing campaign, please contact us at www.gdmi.net.
Contact:
Steven Fish
GDMI
President
(800) 621-9269
###
|
