Royal Aromatics and Ercetin Gülyagi Announce Partnership and Alliance

Royal Aromatics Inc. and Ercetin Gülyagi have formed a new strategic alliance to support each other reciprocally in their respective markets.

Neptune,NJ (PRWEB) April 2, 2006 -- Royal Aromatics Inc. a Neptune N.J. based Fragrance creator and manufacturer has announced that it will partner with Turkish Rose producer Ercetin Gülyagi Company to distribute Ercetin Gülyagi Rose products to the North American market. In addition, Ercetin Gülyagi will manufacture and distribute Royal Aromatic Fragrances in Turkey to support the Turkish and Middle East soap, cosmetic, personal care and functional product markets.

Commenting on this new alliance, Jack Corley, President of Royal Aromatics said “Our decision to embark on this reciprocal relationship with Ercetin Gülyagi makes strategic sense to Royal as we continue to expand and strengthen our position as a leader in natural/organic ingredients and fragrance development in North America. We will work closely with Ercetin to develop new products as well, as the need and demand for value added natural personal care/fragrance products continues to evolve and grow. Finally, we are delighted to have Ercetin represent our Fragrance market development interests in Turkey and the Middle East as this fits perfectly with our Global expansion goals which began last year with our entry into China.”

Nuri Ercetin, President of Ercetin Gülyagi said “We have done our best for our customers to help them create unique, inspiring fragrances with our products and technology as building blocks. Fidelity to nature has always been our main motive.
The soul of our alliance will further strengthen our capabilities to meet the demands of consumers worldwide with our expanding natural/organic product range. This will also allow us to develop superior products for our clients and reinforce our leading position in rose industry.”

Royal Aromatics is a leading creator and manufacturer of Natural and Certified Organic Fragrances used by Personal Care companies to impart or improve Fragrance in a variety of Natural and Organic Personal care products. Royal Aromatics Inc. has manufacturing locations in Neptune, NJ and Guangzhou, China. The company was established in 1996 by Anthony Caputo, who serves as C.E.O. and oversees all creative development efforts for the Company. The facility in Neptune N.J. is Certified Organic in accordance with USDA, NOP Regulations, 7 C.F.R. part 205.300. They carry 95 N.O.P. Certified Organic Essential Oils and Carrier Oils and have created over 250 N.O.P. Certified Organic Fragrance blends and over 5000 proprietary (traditional) fragrances.

Erçetin Gülyagi Company was founded in 1958 by Ekrem Erçetin. In the beginning, the production capacity was just a few kilograms. Today, Erçetin is the most important producer and supplier of Turkish rose products to the fragrance and flavor industry. With its capacity, (a 2500 m2 building; distillation stills, extraction units and absolute equipments have 1000 kg rose oil, 1200 kg rose concrete production capacity seasonally) as well as renown technology, quality and service, Ercetin remains committed to this very important fragrance and flavor product.

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