Outdoor Lighting Franchise, NiteLites to funnel its 2006 marketing dollars primarily into online lead generation and home improvement trade shows to boost franchise development.
(PRWEB) April 14, 2006 -- NiteLites an industry leader in the low voltage outdoor lighting field, specializing in both residential and commercial installations, has decided to funnel the majority of its 2006 marketing dollars into online marketing and home improvement industry trade shows to boost franchise development efforts.
According to Thomas A. Frederick, President and CEO of NiteLites, the company will continue to use an integrated mix of direct marketing and print advertising. Mr. Frederick explained, “the builder trade shows, home shows, flower and patio shows, and landscaping shows still comprise one of the strongest marketing segments for generating sales of NiteLites illumination systems.” Mr. Frederick went on to explain that the landscape architects, builders, developers, property managers, and home owners met at those shows consistently make up a sizeable portion of their lighting fixture sales every year.
Internet franchise portals such as Bison.com have proven to be an effective franchise development tool for NiteLites. According to Mr. Frederick, “our research shows that the majority of our highest qualified prospects are coming from the marketing we do on the internet. Our outdoor lighting franchise opportunities are geared toward the highly educated and successful business person. We’ve found that our best prospects are both very busy and web savvy…right now that makes internet franchise portals, like Bison.com a perfect fit for us. They cater directly to our target market. It is so easy for our prospects to hop on the internet and pick up all kinds of information about franchise opportunities – and they can do it from their own living room.” Mr. Frederick also explained that the internet works particularly well for his company because NiteLites “…has a very powerful visual component which gets further showcased by the quality and quantity of photos we have on the internet.”
Bison.com is recognized as one of the world’s leading online franchise resources. Featuring many of the nation’s fastest-growing franchises and business opportunities, Bison.com has worked hard to match qualified entrepreneurs with successful businesses.
NiteLites is a recognized leader in specification grade exterior low voltage landscape lighting and continually strives to elevate the standards of quality and professionalism in the lighting field. With an unmatched warranty in the industry, NiteLites provides non-corrosive industrial quality solid brass and copper lighting fixtures. Additionally, NiteLites offers by far the most convenient lighting automation on the market. With its patented astronomic chip, their automation module self adjusts to sunrise and sunset throughout the year so the lights know when to turn on and off.
NiteLites Franchise Systems, Inc. has territories in 34 cities. For more information on a NiteLites home based franchise, please call Mr. Josh Johnston, VP Franchise Sales, at (513) 424-5510 or toll free at 1-866-NITELITES (1-866-NITELITES). Franchises are available in many cities including, Las Vegas, Austin, Dallas, Fort Worth, Phoenix, Philadelphia, San Antonio, Memphis, New Orleans, Miami, Albuquerque, Salt Lake City, Louisville, Pittsburgh, Milwaukee, Seattle, Hartford, Tucson, Denver, Lexington, and San Jose. More information about the NiteLites company and their business opportunity can be found by clicking on their link www.nitelites.com/franchise/index.php.
Bison offers a wide variety of valuable resources including information about home-based businesses, outdoor lighting franchises, food franchises and master and multi-unit opportunities. To explore hundreds of top U.S. and international franchise opportunities, visit www.bison.com. Bison is instrumental in helping franchise prospects take their first step toward business ownership.
Look to Bison for expert advice on franchise law and options on financing franchise purchases. For more information, contact Jan-Marie Hall, Advertising Sales Manager, at 800-641-7291 ext 3.
Shannon Wszeborowski
NiteLites Franchise Systems, Inc.
6107 Market Avenue
Franklin, Ohio 45005
513 424 5510
www.nitelites.com
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