The InMotion Financial Coach Program was recently launched. Using precision marketing, it is delivering financial services to over 14 million members of the newly identified InMotion Generation through their passion for running, cycling, swimming and triathlon. From top-tier Boomers and Gen-Xers has evolved a very distinct population of healthy and wealthy Americans. They are enjoying their active, healthy lifestyles, but are stressed in dealing with their financial affairs. They are searching for professional help.
Clearwater, Florida (PRWEB) April 19, 2006 –- In order to attract these hard to reach InMotion Generation members and satisfy their financial needs, the Financial Engineering Institute developed and implemented the exclusive InMotion Financial Coach Program. It encompasses an elite team of highly qualified financial advisors, designated as Financial Coaches, who provide personalized financial planning and products, and www.InMotionFinancial.com , a virtual mall of financial services, products and information.
Nick Gregory, ChFE, CFP®, CIC, CEBA and President of FEI, stated that the Program’s elite Financial Coach team and vast website coordinate with running, cycling, swimming and triathlon associations and 1,700+ affiliated sports clubs. The Program has also partnered with sports and fitness publications targeting this specific market as well as nationally recognized sports figures to capture the attention of the InMotion Generation.
Supported by a national marketing campaign and an assortment of custom-designed marketing materials, each Financial Coach is aligned with selected running, cycling, swimming and triathlon clubs within their geographic regions. These Program features allow Coaches to brand and position themselves with these clubs and their affluent members through club websites, newsletters, monthly meetings, banquets and other social events.
This niche Program is governed by a dynamic Advisory Board. It is made up of nationally recognized individuals from the financial, non-profit and sports communities, including Dave Scott, six-time World Ironman Champion.
The InMotion Generation: Over 14 million Americans - passionate about their chosen sports
- 7.3M runners, 6.1M cyclists, 620,000 swimmers and 410,000 triathletes*
- Healthy and wealthy Baby Boomers and Generation-Xers: Active, Ageless and Affluent
- Average annual incomes of $93,700 and highly educated – 52% hold 4-year degrees
- Predominantly business owners, professionals and executives
- Average age of 39 (77% over age 30) - 62% are male, 38% are female
- Over-achievers who are balancing career, family and fitness
- Raising funds for their favorite charities through event participation
- Over 1.1M belong to the 1,700+ applicable sports clubs located across the country
- Participate in over 8,000 running, cycling, swimming and triathlon events annually
*Participating in at least three competitive race events per year
About The Financial Engineering Institute, LLC – Program Developer
FEI provides coaching, training, marketing and advanced case design for financial services professionals and broker dealers as well as insurance and investment companies on a national basis. The firm is also the governing body and grantor of the professional designation, Chartered Financial Engineer.
For more information, visit www.inmotionfinancial.com , www.thefei.com , or phone 888-884-3332.
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