The Children’s Health Environmental Coalition (CHEC), a nationally recognized non-profit organization dedicated to educating the public about environmental toxins that can affect children’s health, along with the support of celebrity moms Laura Dern and Amy Brenneman, will kick off the Blue Butterfly Campaign this May, with the shared goal of encouraging millions of people to join the fight for a healthier world for children.
LOS ANGELES (PRWEB) April 20, 2006 -- The Children’s Health Environmental Coalition (CHEC), a nationally recognized non-profit organization dedicated to educating the public about environmental toxins that can affect children’s health, along with the support of celebrity moms Laura Dern and Amy Brenneman, will kick off the Blue Butterfly Campaign this May, with the shared goal of encouraging millions of people to join the fight for a healthier world for children.
The Blue Butterfly Campaign is an initiative to help spread the word about the 5 Easy Steps to a Healthier Home that everyone can easily follow to create a cleaner, healthier environment for their children. Participants can access this information and enroll as Blue Butterfly members at www.bluebutterfly.org. Members can also enter into a web-only promotion featuring weekly product giveaways, including a $45,000 black diamond necklace from Mimi So jewelers that will be awarded as the grand prize in July.
“I am so honored to be part of the Children's Health Environmental Coalition (CHEC) and am eager to get the word out about the simple steps people can take in their homes to get on the path to a healthier future,” said Laura Dern. “As a mother, and as an individual wanting a safer and cleaner environment to raise my children in, it was an easy choice for me to get involved with the efforts of CHEC. I look forward to raising awareness for The Blue Butterfly Campaign—for the sake of all our children.”
Blue Butterfly members can also access comprehensive information about healthy living tips, information about healthy home products and alternatives, and obtain special discounts on environmentally friendly products. Business partners include Seventh Generation, Organic Valley, NaturePedic, gDiapers, LUNA, Perfect Organics, Sprout Foods, Q junior Collection, Santo’s Battle, Earthbound Farm, Green Nest, Environment Furniture, The Blue Butterfly Movie, Mimi So Jewelry, Coach and Greenhome.com.
The 5 Easy Steps to a Healthier Home are:
- Avoid use of pesticides and insecticides
- Use non-toxic or natural household cleaners and products
- Clean up indoor air
- Eat more organic food
- Use plastic products wisely
Additional information about the 5 Easy Steps, including healthy solutions, are available at www.bluebutterfly.org.
The Children’s Health Environmental Coalition (CHEC) is the nation’s leading non-profit organization dedicated to protecting children's environmental health. For nearly 15 years, CHEC’s mission has been to educate parents, and all those concerned with the welfare of children, about preventable health and development problems caused by exposures to toxic substances in homes, schools and communities. CHEC conducts reviews of extensive research concerning the links between children’s health and environmental toxins, educates the public about these risks, and advocates for government action to protect children’s health at the local, state, and national levels. For more information, visit www.checnet.org.
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