Companies marketing information technology products are finding new ways to jump-start the sales process using "2-Minute Explainers." These brief Flash presentations serve as an "elevator pitch" to get prospects up to speed on the product's value proposition.
New York, NY (PRWEB) April 28, 2006 -- In marketing complex IT products, simply getting prospects to understand why they should be interested is the first obstacle in the sales process. A growing number of companies are overcoming this problem with engaging Flash presentations called 2-Minute Explainers®.
"The 2-Minute Explainer consistently ranks as one of the most frequently visited pages on our web site, and often acts as a springboard to longer visits and eventual conversions," according to Jason Hekl, Senior Director of Marketing at InQuira, which markets enterprise search solutions for web self-service and call centers.
TIBCO, a provider of business integration and process management software, used a 2-Minute Explainer to launch their new SOA-based Staffware BPM product at a recent user conference. Other IT companies have reported success at industry events such as the RSA Security Conference (Lancope) and Microsoft’s TechEd (DesktopStandard).
Companies use 2-Minute Explainers as web landing pages to move prospects along to the next step in the sales cycle -- e.g., downloading a white paper or, in the case of wholesale insurance broker Superior Access, signing up for the service. Search engine optimization firm @Website Publicity reports that clients use the Flash presentation internally to explain to what the S.E.O. consultants will be doing.
The 2-Minute Explainer concept and brand was developed by Business Information Graphics, a New York B2B marketing communication firm. Examples of 2-Minute Explainers written and produced by the company are on view at http://www.2MinuteExplainer.com/projects.html.
Contact:
Bruce McKenzie
Business Information Graphics
242 West 36th Street - 10th Floor
New York, NY 10018
212-477-4288
http://www.2MinuteExplainer.com
or email "Bruce" at the same domain.
###
Trackback URL: http://www.prweb.com/pingpr.php/UGlnZy1Db3VwLVNxdWEtU3VtbS1IYWxmLVplcm8=
|
