According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Content, copywriting, design, and ease of use are all strong points in marketing Web sites. Interactivity is the only criteria in which marketing Web sites fall below the 3-year criteria average.
Boston, MA (PRWEB) May 5, 2006 -- According to the Internet Standards Assessment Report (ISAR) released by the Web Marketing Association, Content, copywriting, design, and ease of use are all strong points in marketing Web sites. Interactivity is the only criteria in which marketing Web sites fall below the 3-year criteria average. The ISAR study provides industry benchmarks for Web site development and is based on data collected from 9,748 Web site evaluations in more than 80 industries over the past decade. A copy of the full report can be downloaded at http://www.webaward.org/isar_report.asp.
“Marketing was added to the WebAwards in 2002 and has produced above average Web sites to date,” said William Rice, president of the Web Marketing Association. “It is no surprise that the marketing industry has spent an incredible amount of energy on Web development. The Internet has become a new marketing channel to reach customers and marketers everywhere who have embraced this are excelling in Web development. ”
Since 1997, the Web Marketing Association has been conducting its annual WebAward Competition for Web site development. The Internet Standards Assessment Report is the results of nearly a decade of independent evaluations of Web site development based on seven categories: design, innovation, content, technology, interactivity, copywriting and ease of use.
Here are some of the past WebAwards Best Marketing Web site winners.
2005 Nurun | Ant Farm Interactive Website
2004 Symantec Client Security 2.0 Channel Launch Kit
2003 The Getaway
2002 Disc Marketing Corporate Website
A complete list of past winners and the entry form for companies who wish to compete for 2006 honors can be found at http://www.webaward2006.org.
Companies and organizations wishing to have their marketing Web site evaluated against the ISAR Index and be considered for a WebAward, which can help boost a Web sites credibility and marketing efforts, can nominate their site at www.webawards2006.org.
“Of course, as in every industry, there are marketing Web sites that stand out and others that don’t make the grade,” concluded Rice. “Our goal has always been to be more than just a popularity or beauty contest that rewards brand names and good design. Instead, this ISAR study is designed to return some value to every entrant with input as to what Internet professionals should strive for in their Web site development efforts in an objective, empirical and constructive way.”
2006 WebAward Call for Entries
The Web Marketing Association is now accepting entries into its 10th annual international WebAward Competition. The WebAwards is the standards-defining competition that sets industry benchmarks that the Internet Standards Assessment report is based upon. The marketing industry represents an important category in the WebAward competition, and the Web Marketing Association will again be honoring the Best Marketing Web site of 2006. The deadline for entry is May 31, 2006 and the WebAward Web site is located at http://www.webawards2006.org.
About the WebAwards
The 10th annual international WebAwards competition sets the standard of excellence in 95 industry categories by evaluating Web sites and defining benchmarks based on the seven essential criteria of successful Web site development. The goal of the Web Marketing Association, sponsor of the WebAwards, is to provide a forum to recognize the people and organizations responsible for developing some of the most effective Web sites on the Internet today. Entrants benefit from a Web site assessment by a professional judging panel and the marketing opportunities presented to an award-winning Web site. For more information, visit www.webawards2006.org.
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