Travel Marketer and Travel Supplier Partner in Development of Personalized Travel Agent Tool
Marietta, Georgia (PRWEB) May 25, 2006-- eMarketing, a leading electronic marketing firm specializing in travel industry applications today announced the immediate availability of the first-ever electronic brochure (eBrochure) designed for travel agents. The new product enables travel agents to personalize a travel provider’s eBrochure and gain a leading edge in customizing packages for its customers.
e-Marketing was one of the first companies to launch a flash based travel eBrochure back in 2003.Since then travel providers have been capitalizing on the ability to include streaming audio and video, animation, and state-of-the-art interactivity as well as offering data capture fields for inquiries, sign ups and the like.
“It is often cost-prohibitive for travel agents to distribute a supplier’s marketing and promotional materials. Our new product allows travel agents to add a new dimension in reaching customers and prospects. The agent can now bookmark and deliver a given supplier’s product information immediately via email,” said Michael Goldberg, President of eMarketing.
Unique Vacations, the worldwide representatives for Sandals and Beaches Resorts, is the first travel supplier to provide this new eBrochure to the travel agent community. Unique Vacations preferred agents can take advantage of the company’s co-registration program when using their personalized eBrochures. The agent’s unique id code is incorporated into each eBrochure.
Through a simple registration process, an agent can personalize their Sandals 2006 and Preston Bailey Wedding eBrochures. After registering, each agent receives a unique URL to use on their website and in their email communications. When a prospect receives and views these eBrochures, the agent’s contact information will be visible. Users will also be able to click on the link to the agent’s website for more information as well as click on a link to email the agent.
Travel agents have various opportunities to personalize their eBrochures. They can include a linkable logo, tagline and company name as well as include their phone number, fax number, address, email address and URL. This information is delivered as part of the eBrochure and remains visible when the recipient forwards it to friends and family.
When a user clicks on a link within the eBrochure, they are automatically taken to the agent’s co-branded website. In addition, the preferred agent will get credit for anyone doing an electronic booking directly from the agent’s personalized eBrochure.
About eMarketing
eMarketing, Inc. is based in Marietta, Georgia. The company was founded in 1998. eMarketing developed the first travel trade email database over eight years ago. They presently provide email broadcast services to their proprietary database of over 92,000 travel agents. The company develops electronic brochures for travel suppliers. Their clients include cruise lines, destinations, hotels, airlines and tour operators.
Contact:
Seana Mulcahy
Public Relations
Brand Truth
617-828-9749
http://www.brand-truth.com
Michael Goldberg
President
eMarketing
800-537-8559
http://www.e-travelbrochures.com
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