Complimentary search engine optimization guide tells B2B marketers how to build high-quality in-bound links. High-quality inbound links provide two benefits: higher rankings in the search engines and increased traffic.
Plaistow, NH (PRWEB), May 11, 2006 -– DH Communications, Inc. http://www.dhcommunications.com, a B2B marketing communications and search engine optimization (SEO) company based in Plaistow, NH, today released its free "10 Tips for Getting More Inbound Links to Your B2B Web Site." The complimentary guide can be downloaded at http://www.dhcommunications.com/links.
Written especially for business-to-business marketing professionals managing Web sites, "10 Tips for Getting More Inbound Links to Your B2B Web Site," offers practical tips for building high-value links. Because search engines offer positive weighting to those sites with more inbound links, seeking out links is a proactive SEO strategy that delivers long-term payoff. In this detailed guide, B2B marketing and e-business professionals will discover how to build more links with existing Web content plus often over-looked link-building tips, including:
** Why making friends with one's distributors' and resellers' Web masters is crucial
** Understanding the importance of blogs in a link-building strategy
** Using directories and other resources to drive targeted traffic
"I developed this guide based on my experience working with B2B clients," says Dianna Huff, President, DH Communications, Inc. "I've found that small and mid-sized businesses don’t have a link building strategy in place. Often a company's Web site is considered an 'online brochure,' thus companies don’t give the site as much attention it deserves –- especially with regard to search engine optimization. Search engines like to see sites linking to on another; however, the links can't come from just any site. The trick is to get links from sites relevant to your site -- that is, sites that have something in common with yours. With this guide, companies can develop a links-building strategy that will pay huge dividends: higher rankings in the search engines and an increase in targeted traffic."
Huff adds that B2B prospects, who are online searching for products and services months in advanced of a purchase, often search for case studies, white papers, diagnostic tools, newsletters, blogs, and other materials to help them make purchasing decisions. Companies that don’t deliver this content –- or do provide it but make it difficult to find due to poor optimization and/or linking strategies –- lose online leads and future sales.
"The ability to obtain and maintain top position in the search engines is becoming much more difficult," says Huff. "In addition to the standard SEO strategies, such as optimizing Title tags, you must also develop content to which other sites can link, and you must be proactive about developing these links. Having a link from another site to yours is in essence a 'warm' referral. The site doing the linking is saying, 'We trust this company enough to send our own site visitors to it.' Hence, developing a links-building strategy that develops these high-quality links over time is a key component of doing business online."
DH Communications, Inc. is a full-service marketing communications firm offering B2B marketing communications and search engine optimization copywriting. Dianna Huff, who has won four awards for her work, is the publisher of the monthly B2B marketing e-zine, The MarCom Writer http://www.dhcommunications.com/free/current.htm, and is the B2B Contributing Editor for MarketingSherpa. Marketers can find the MarCom Writer ezine and other B2B marketing articles and reports at the DH Communications website: http://www.dhcommunications.com.
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