New Beverage Company to Launch on MTV's 'Twentyfourseven'

Freedom Beverage Co. launches Freedom Energy Drink and Freedom H2O in conjunction with a new MTV show.

Hollywood, CA (PRWEB) June 23, 2006 -- Freedom Beverage Co. announced that Freedom Energy Drink and Freedom H2O (bottled in Fiji), will be shipping by August. The launch will be heavily promoted on MTV’s new reality show, “Twentyfourseven”, premiering this fall.

Set in Los Angeles, “Twentyfourseven” will follow seven friends -- an aspiring entrepreneur (Greg Carney), edgy rock star, actor, record producer, filmmaker, club promoter, and a hippie reggae singer -- who come from very different backgrounds but share the same goal… to make it in Hollywood. Each episode will feature the guys in their real-life situations dealing with power and fame that will test friendships and reveal their true character.

Our three dimensional branding strategy is cross branding Freedom throughout multiple industries with a wide variety of products, speaking to consumers with a voice that will lead a new generation of buyers and change the way companies look at marketing and creating brand loyalty.

MTV’s Entourage-inspired reality series, “Twentyfourseven”, will show the different stages in developing the various products put out by Freedom Beverage Co. “Twentyfourseven” will show everything from meetings with distributors, to bottling the product, to the celebrity events sponsored by Freedom Beverage Co.

TJ Rode, KG2 Productions’ creative director, and head of marketing for Freedom Beverage Co., stated, “The new products are positioned in the market to sell with or without the show, but MTV will provide the perfect launch pad.

“Our three dimensional branding strategy is cross branding Freedom throughout multiple industries with a wide variety of products, speaking to consumers with a voice that will lead a new generation of buyers and change the way companies look at marketing and creating brand loyalty.”

Greg Carney, founder of Freedom Beverage Co. and co-creator/producer of “Twentyfourseven”, said, “The close relationships I have built with many of Hollywood’s elite will play a large role in how we promote the Freedom brand.

“Our philosophy on freedom is summed up in Galatians 5:13-15.”

“The history of the world is none other than the progress of the consciousness of freedom.”
- Georg Wilhelm Friedrich Hegel (1770–1831)

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