Unique Sweepstakes Celebrates DVD Release of Night Watch (Nochnoi Dozor)
Los Angeles, CA (PRWEB) June 22, 2006 -- The Night Watch (Nochnoi Dozor) Scavenger Hunt sets out to recruit the ultimate horror and sci-fi fans with a new sweepstakes timed to coincide with the DVD release of Night Watch (Nochnoi Dozor). From Russian director Timur Bekmambetov, Night Watch (Nochnoi Dozor) is the first movie in an epic trilogy about the forces of light and darkness. The film was a surprise blockbuster in Russia, and is now available to U.S. audiences on DVD. The promotion comes from Twentieth Century Fox Home Entertainment (TCFHE) and Buzztone.
Buzztone and TCFHE are challenging Night Watch (Nochnoi Dozor) fans to choose between the forces of light – the Night Watch – or the forces of darkness – the Day Watch – and then search for lost objects that are scattered across the Web. By joining a Watch and being entrusted with the Hunt’s map, recruits have one mission: to find all of the missing objects and to help their chosen side reclaim power in the eternal battle between light and darkness. Inspired by the movie’s dark, stylish depiction of modern-day Moscow, the Hunt offers one lucky fan the chance to win a $2500 cash prize.
A network of partner sites will hide the missing objects within its many pages. After that it’s up to the Watch recruits to reclaim them and complete the map! Partners in this promotion include: MonstersandCritics.com, HorrorFind.com, Bloody-Disgusting.com, FemmeFatales.com, GamersTemple.com, SliceofSciFi.com and NightWatchShow.com.
The contest goes live June 20th and will run through July 20th; enter at www.buzztone.com/nightwatch. The winning entrant will receive a $2500 cash prize, and the runner-up will receive a new DVD player and a DVD prize pack of Fox Home Entertainment horror classics, including Night Watch (Nochnoi Dozor).
About Buzztone
Buzztone is an integrated entertainment marketing firm. The company maximizes established communication channels and invents new ones, integrates media to generate movement and motivation and by flavoring word of mouth, uncorking buzz and serving up experiences. Its services include off and online branding, promotional and strategic marketing services, developing events and media counsel. For more information, visit www.buzztone.com.
About Twentieth Century Fox Home Entertainment LLC
A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC is the worldwide marketing, sales and distribution company for all Fox film and television programming on VHS and DVD as well as video acquisitions and original productions. Each year the Company introduces hundreds of new and newly enhanced products, which it services to retail outlets – from mass merchants and warehouse clubs to specialty stores and e-commerce – throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.
###
Trackback URL: http://www.prweb.com/pingpr.php/VGhpci1IYWxmLUNvdXAtQ291cC1JbnNlLVplcm8=
Trackbacks/Comments Received
Twentieth Century Fox Promotes 'Night Watch' DVD Release with Virtual Scavenger Hunt
from Movie Marketing Blog - Movie Marketing Update on Jun 29, 2006
|
|
Twentieth Century Fox has partnered with Buzztone, a New York-based youth marketing agency, to conduct an online promotional scavenger hunt for the home video release of 'Night Watch.' According to a joint press release, fans choose between "the force
|
|
Trackback URL: http://www.prweb.com/pingpr.php/VGhpci1IYWxmLUNvdXAtQ291cC1JbnNlLVplcm8=
|
