New offerings expand traded products to fourteen categories.
Los Angeles, CA (PRWEB) June 15, 2006 -- LeadPoint Inc. today announced the addition of three new lead categories to its growing roster of leads traded on its exchange. The Student Loan Consolidation, Payday Loan and Consumer Credit Service verticals will enable both buyers and sellers to trade leads in real time on the LeadPoint platform.
LeadPoint’s Student Loan Consolidation category launches at an opportune time for lead buyers and sellers, given the amount of anticipated activity due to variable loan interest rates potentially rising as much as 40% on July 1st. There is also new legislation planned that will prevent current students from consolidating loans which is also likely to boost interest in the category.
Payday Loan leads is a large and growing category that funds over $40 billion in loans per year. The new LeadPoint platform enables lending companies and lead sellers to exchange leads for consumers who are interested in receiving cash advances using their paycheck as collateral.
The Consumer Credit Services category will offer lead buyers and sellers the platform to exchange Debt Relief, Debt Management and Debt Settlement leads.
“We’re excited to be able to expand LeadPoint’s capabilities by adding Payday, Student Loan Consolidation and Debt categories to our already successful business model,” said LeadPoint CEO Marc Diana. “These, along with our refinance, home purchase and small business products, make our reach broader than any other player in the online lead generation and trading space.”
All three categories enable customers to receive quality lead flow matched to their criteria, as well as access hundreds of lead sources with performance-based pricing through one easy to use exchange. The LeadPoint platform also allows users to control daily lead volume, manage leads directly in the LeadPoint system and receive leads in real-time.
About LeadPoint
LeadPoint is the world’s first lead exchange marketplace. Buyers efficiently acquire customers and sellers easily increase profits through LeadPoint’s innovative trading platform and marketplace model. The privately held company was founded in 2004 and is based in Los Angeles. For more information please visit LeadPoint on the web at www.leadpoint.com.
Media inquires:
Teresa Buyikian
LeadPoint Public Relations
(213) 925-8188
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