British brand King of Shaves has chosen unsigned rock band Rocketchild to provide three soundtracks to its latest viral game King of Power, and is expecting more than 6m players to listen to the soundtracks, also available for download from the band's website.
(PRWEB) July 12, 2006 -- Chris Kemp Salt, MD of Kempt, the pioneering digital online brand engagement agency had already designed two multi-million player viral games to grow awareness of shaving brand King of Shaves when he had a great idea.
Friends with lead singer Richie Stevens of Rocketchild, an unsigned British rock band, why not partner their powerful sound with his new King of Shaves Powerboat game, King of Power?
He sounded out Will King, founder of innovative British shaving and skincare brand, King of Shaves, who immediately saw the potential of the link-up, remembering well the Levi's Jeans and Babylon Zoo's 'Spaceman' pairing in the late 1990's, when the ad catapulted the single to number 1 in the UK singles chart.
But here, the opportunity to hear about both King of Shaves and Rocketchild would be global. With previous games KingofSkeleton.com and KingofDefenders.com delivering out of this world player numbers of 13m, King of Power could introduce his shaving brand, and launch an unknown British band at the same time.
"This just shows how the power of the internet is continually changing things", commented King. Even 3 years ago, you couldn't imagine doing this, but what better way to engage with our young shaving public in a way that promotes their music without commercially compromising the band. I love it and I know Rocketchild will be a huge success. Just hope they remember me when they sign their first A&R deal!".
"Chris Kemp Salt, MD of Kempt commented "Will and King of Shaves have always done things differently, and we're delighted to have been able to assist this partnership".
King of Power will feature three tracks, 'Jack's Smoking Revenge', 'M.A.N.' and 'Black Pill, available for download courtesy of 7digital from www.rocketchild.co.uk/7digital.
Useful URL's:
Rocketchild: www.rocketchild.co.uk
King of Power: www.kingofpower.com
King of Shaves: www.shave.com & www.be-a-king.com
King of Shaves Class 1 Powerboat: www.shave.com/class1 & www.class-1.com
Kempt: www.kempt.co.uk
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