The Whetstone Edge, LLC announces a new blog, www.OnCustomers.com. Managing partner, John I. Todor, Ph.D. discusses the psychological principles and business strategies that engage customers and lead to greater desire, commitment and loyalty.
PLEASANT HILL, CA (PRWEB) July 20, 2006 -- The Whetstone Edge, LLC, a customer-centric strategy consulting firm announces a new blog www.OnCustomers.com. In a Conference Board survey the consensus of CEO’s was that the customer experience was the next big competitive battle field in business. In this blog, managing partner, John I. Todor, Ph.D., discusses the psychological principles that make a customer experience compelling. He also provides an on-going discussion and examples of business practices that have successfully put these principles into action.
“All customers exhibit a split personality when it comes to making purchase decisions,” says Dr. Todor. “One is indifferent and focused on price and convenience, while the other is engaged and fueled by desire with little concern for price. Customer experiences that emotionally and psychologically engage customers stimulate desire and commitment, and lead to a high lifetime value.”
The concepts and methodologies behind this blog are an outgrowth of Dr. Todor’s new book, “Addicted Customers: How to Get Them Hooked on Your Company.” This book provides a psychological framework for the customer scenario mapping found in many customer experience management (CEM) initiatives.
John I. Todor, Ph.D., is the Managing Partner of The Whetstone Edge, LLC, where he applies years of scholarly research on human behavior to real world buyer-seller dynamics to help clients build customer equity and increase profits. He has conducted seminars worldwide for Hewlett-Packard and other technology companies to help their customers see how new business strategies and digital technology can strengthen customer relationships and profitability. He is the author of two books, “Winning Mindshare” and “Addicted Customers,” and has published numerous papers on customer equity, marketing automation, relationship marketing, and the psychology of the customer experience. More information is available at www.TheWhetstoneEdge.com.
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