Dad Labs announces availability of educational DVD targeting expecting fathers by providing next-generation dads with advice on how to be an effective parent.
Austin, TX (PRWEB) July 25, 2006 -- Dad Labs, the first company providing products, services and a complete information resource targeting the fatherhood community, today announced the nationwide delivery of its educational DVD, “Due Dads: The Man’s Survival Guide to Pregnancy.” The DVD, a first in a series on fatherhood related topics, will provide expecting fathers with a better understanding of the pregnancy process and advice on how to best be involved from conception to birth to raising their child.
The father’s role in the parenting process has evolved, as the next-generation of dads are looking to become more involved in the lives of their children. However, the overwhelming majority of products, services and resources related to the parenting market target mothers, leaving men void of important information on how to become an effective father.
“One of the most common reactions men have when they find out they’re going to be a father for the first time is sheer panic,” says Brad Powell, CEO and co-founder of Dad Labs. “Images of delivery rooms and dirty diapers consume their minds simply because they’re not sure what to expect and don’t know where they can go for information. The Due Dad DVD series is intended to help alleviate the anxiety soon to be fathers experience by explaining the pregnancy, labor and delivery, and child raising processes using a guy’s vernacular.”
“Due Dads: The Man’s Survival Guide to Pregnancy” is a 90-minute DVD split into three 30-minute “trimesters” with each one providing tips and tricks on being a supportive husband during the pregnancy process. The DVD includes descriptions of the expecting mom’s symptoms and of the changes in the developing baby.
“Even though expecting a baby has nothing to do with football playoffs, grilling steaks or cold beer, this DVD is an item every father to be should have,” says Clay Nichols, chief creative director and co-founder of Dad Labs. “It will teach those men who don’t have a clue about how to be a father the skills needed to safely and happily get to the big 0th birthday.”
The film is being distributed by Monterey Media and can be purchased at dadlabs.com, montereymedia.com, Amazon.com and major retail outlets nationwide. The second installment in the DVD series, “Due Dads: The Man’s Survival Guide to Labor and Delivery” will be available for purchase later this year. Additional information regarding Dad Labs and its fatherhood products can be found at www.dadlabs.com.
About Dad Labs
Dad Labs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products. The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. Dad Labs was founded in 2004 and is headquartered in Austin, Texas. For more information, visit: www.dadlabs.com.
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