SNC Destinations has renamed its training and consulting division as the company focuses its cross-cultural training programs on hospitality, tourism, and service-oriented businesses. Under the new name, The SNC Group will extend its programs to companies that are not directly involved with tourism but see the relevance of implementing training programs that address the needs of international customers.
Sunrise, FL (PRWEB) July 31, 2006 -- Florida-based SNC Destinations has renamed its training and consulting division as the company focuses its cross-cultural training programs on hospitality, tourism, and service-oriented businesses. The SNC Group will continue to target front-line staff and management, and with the name change will also target companies that are not directly involved with tourism but see the relevance of implementing training programs that address the needs of international customers.
According to Managing Director of SNC Destinations and The SNC Group, Simone Champagnie, "We recognized that in approaching a number of companies under the name, SNC Destinations, their immediate reaction was that they are not a part of the hospitality or tourism industry when in fact their interaction with visitors is just as critical as that of someone in a hotel or a tourist attraction." Ms. Champagnie speaks of key players such as taxi drivers, retailers, and airport personnel.
Launched last year in the United States and the Caribbean, the Company’s program of cross-cultural workshops focuses on the interaction with people of other cultures: providing training in understanding cultural differences; recognizing social nuances through these interactions; minimizing cultural blunders; and meeting the cultural needs of foreign guests. "The positive feedback that we have received, particularly from the Eastern Caribbean, has been very encouraging," states Ms. Champagnie.
In 2005 the Caribbean recorded approximately 22.5 million tourist arrivals, up from 21.8 million in 2004. "These numbers are consistent with a marked upsurge in travel worldwide over the past few years, an increase that has created a more competitive environment for our tourism product and services, particularly as the industry continues to grow," she continues. "With the increasing number of international visitors, and with multiculturalism already a fact of life in our industry, we recognize that intercultural awareness and key cross-cultural skills will enable employees to interact effectively with foreign guests, and facilitate organizations to take it to the next level in customer service." International travel has been projected by the World Tourism Organization (WTO) to grow by another 4.4% in 2006.
SNC Destinations is a hospitality marketing and training company that provides superior options in destination management solutions, while delivering the tools necessary to further develop management and staff and enhance the experience of their guests and customers. For more information on SNC Destinations, Inc. and The SNC Group, visit the website at www.sncdestinations.com or call 954-748-6895.
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