Safestyle UK signs-up as the "Official Home Improvement Partner" for Leeds United Football Club
(PRWEB) August 26, 2006 -- With the new season just a couple of weeks old, Safestyle, the UK's largest independent replacement window and door installer, has been signed up to give Leeds United's campaign for promotion and a return to Premiership soccer a head start.
The new deal, for an undisclosed but "significant" sum, will see Safestyle UK become the "Official Home Improvement Partner" during the coming year and is the third significant platinum sponsorship deal since the end of last season at Elland Road.
The deal will see the market-leading company and the ambitious Yorkshire club combining on several exciting projects at the ground with its huge fan base easily recognising the partnership's potential through Safestyle's award-winning and highly successful celebrity-led marketing campaigns on television and radio.
John Ross, the Chief Executive of the Style Group, parent company of Safestyle, explained: "As a company we have established a reputation over the last 14 years for providing high quality products and services at affordable prices. I am sure our support of a team not only as big and traditionally successful as Leeds but also one at the heart of the local community will be a winner".
"The Club has a massive following worldwide and attracts supporters from all walks of life. Consequently it will provide us with a unique opportunity to communicate with one of the largest and most loyal fan bases in football. There will be a particular emphasis on the Club's wide variety of media channels including the recently launched Leeds United TV, Radio and web site."
United's new Head of Commercial, Steve Lewis, added: "We always welcome new signings on and off the field and we are grateful to all at Safestyle UK for their valuable support. We particularly look forward to working with them on the many exciting projects we have planned for this season."
About Safestyle UK:
Safestyle UK is part of the Style Group UK Limited which has headquarters in Bradford and has a large manufacturing unit at Wombwell, near Barnsley where it is the area's largest single employer - all in United's substantial catchment area. The company manufactured and installed more than £100m worth of windows and doors in the last year and it is now the largest independent company of its type in the United Kingdom with over 40 branches from South to North and its own transport fleet. Visit them at http://www.safestyle-windows.co.uk .
For further information please contact:
Ashley Metcalfe
CHS Ltd
+44-1924-256050
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