bizSanDiego to cultivate community dialogue using the latest in emerging communications tools.
San Diego, CA (PRWEB) September 8, 2006 -- Pioneering a new forum of communications for San Diego County, Sermo Media announced today the launch of bizSanDiego, a brand created to galvanize the business community, and comprised of emerging tools and resources designed to foster meaningful conversations among members of the San Diego business community. By infusing the latest digital media with traditional publishing to meet the needs of today’s business professional, bizSanDiego is creating various platforms for enabling “conversations that matter” in a way that is relevant, two-sided and connects business professionals. Commencing with the introduction of bizSanDiego magazine and its complementary San Diego business Web site, a new voice serving the local business community is arriving this October.
“The idea behind the bizSanDiego brand is to stimulate the business community and address the needs, wants and interests of the business leaders in our county,” said Brian Sacks, publisher of bizSanDiego. “Whether through the magazine, the Web site, blogs, podcasts, networking events or other new media forums that engage people at every level, bizSanDiego will inspire conversations for those who are looking for a way to feel connected, be heard and participate in business in a way they never have before.”
The official launch of the bizSanDiego brand will begin with the unveiling of the inaugural issue of the monthly publication and www.bizsandiego.com. Each month, bizSanDiego magazine will provide readers with lessons, inspiration and best practices from insightful thought leaders throughout the county. The first issue of this San Diego business magazine, dedicated to “innovation,” is scheduled to hit newsstands on October 27 and focuses on six of the top innovative companies in San Diego County.
Today, innovation is necessary to survive. The global market has become so competitive that innovation is now as valuable as sales and marketing, and bizSanDiego profiles the companies and change agents that are successfully employing predictable and consistent innovation.
No longer restricted to the confines of traditional publishing, bizSanDiego also will capitalize on advancements in technology for people to provide opinions and be heard while discussing relevant business issues. The bizSanDiego Web site will serve as a valuable resource to the business community and allow visitors to post useful content via the following features:
- Right Now: A blog highlighting the latest insights and information from bizSanDiego magazine including breaking news and opinions.
- San Diego Says: An entertaining discussion board providing area leaders with an opportunity to dialogue about business issues facing the community.
- The Source: A “Who’s Who” of San Diego County businesses compiled in an easy-to-search directory.
- San Diego Sherpa: A guide to what’s good in San Diego County to meet every possible need of busy business professionals.
- Industry Podcasts: Expanding on the bizSanDiego magazine, podcasts will feature local leaders sharing experiences and professional advice.
- What’s Next: The most comprehensive calendar of business and networking events throughout San Diego County.
Furthermore, the bizSanDiego blog “Right Now,” found on the bizSanDiego Web site, will serve as a portal for bizSanDiego editors and writers, contributors, and at-large community members to offer short, sharp and substantial entries. “Right Now” will feature new ideas, address San Diego business news and current events, share useful Web resources and tools, and otherwise shed light on the topics shaping the San Diego County business community for all to contribute and collaborate.
“Ultimately we wish to create an environment for business people to share experiences, learn from mistakes, become informed, develop leadership skills and share business development results and tips,” said Sacks. “Our aim is to incorporate all these learnings through great story telling and case studies into every bizSanDiego communications vehicle.”
About bizSanDiego
bizSanDiego is made up of a variety of forums designed to galvanize the San Diego business community from Oceanside to Otay Mesa to engage in meaningful dialogue and “conversation that matters.” The brand’s mission is to find innovative professionals and organizations that are building the future, and to present their stories in smart, compelling and useful ways that will contribute to the overall San Diego County business community.
bizSanDiego is about innovative people and ideas. Whether through the magazine, Web site, blogs, podcasts or in-person networking events, bizSanDiego inspires conversations that matter by igniting an atmosphere of change that will give people a new way to feel connected, be heard and regularly participate in two-way dialogue. bizSanDiego will stimulate ongoing conversations among business leaders and create a two-way communication among those “in the know.”
For more information on the bizSanDiego brand, please visit www.bizsandiego.com or call (619) 308-0420.
About Sermo Media
The company’s name – Sermo Media – is Latin for “a conversation or dialogue,” which truly captures the essence of the company and its mission. The foundation from which Sermo Media was built focuses around how in today’s society communications is moving away from “push” communication to more conversational and meaningful interaction that the Internet has obviously enabled, which is what truly is driving the marketplace.
While Sermo Media is a publishing company, it reaches far beyond the publication of magazines or books, and delves more broadly into creating an environment and the tools needed to foster communication, conversation and community in the markets it will serve. Sermo Media is at the leading edge of infusing emerging digital media with traditional marketing and publishing in a progressive and contemporary way to meet the needs of today’s business professional. Sermo Media is located in Phoenix, Ariz.
Contact:
Price Arnett
(619) 296-0605, ext 234
www.bizsandiego.com
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