Raceway Media announced today that dealer accounts on its popular classified websites RacingJunk.com and MotorcycleJunk.com have grown more than 13% over the last month. The company attributes this rapid increase, in part, to eBay’s recent fee hike, which took effect on August 22nd and left users up in arms, fleeing the company in droves.
North Adams, MA (PRWEB) September 13, 2006 -- Raceway Media announced today that dealer accounts on its popular classified websites RacingJunk.com and MotorcycleJunk.com have grown more than 13% over the last month. The company attributes this rapid increase, in part, to eBay’s recent fee hike, which took effect on August 22nd and left users up in arms, fleeing the company in droves.
“Users are fighting back by moving their items to category-specific websites with more affordable fee structures,” said Robert Adams, VP of Sales and Marketing for the Massachusetts-based company. “This change offers niche players, like us, an opportunity to compete. We expect to see more eBay sellers joining our ranks in the coming weeks.”
Under Raceway Media’s unique fee structure, users do not have to pay to post and are asked to give a 1% honor payment only if they feel the company was instrumental in making the sale. Not only is Raceway Media more affordable, it also offers greater sales potential, furnishing sellers with positions rather than one-time listings. A basic member gets 2 free positions, and since there is no waiting for auctions to end, the items may sell in a week, or just days, freeing up the positions to post other items. The selling potential is limitless.
Another draw is the community. The sites are frequented by racing and performance enthusiasts who are looking to buy and sell, but also want to interact with other racers. The forums are a destination for everyone interested in swapping information and advice. This active community is especially appealing to sellers, guaranteeing them direct access to their target market.
The multimedia company recently exceeded their all-time high for active ads, with more than 15,000 items up for sale between the two sites. They believe that the continuing flow of displaced eBay users has much to do with this success. “It is especially exciting,” said Adams, “because this is typically our slow period. We usually see a dramatic increase in traffic in the late fall when the racing season ends.”
With this recent activity, the company is on track to exceed their membership goals in the fourth quarter and hopes to continue to benefit from the eBay fall out by positioning themselves as the best alternative in the performance automotive sector.
ABOUT RACEWAY MEDIA:
Raceway Media LLC, a Boxcar Media, LLC company, is a multimedia publishing firm servicing the racing and performance enthusiasts industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.
The company’s holdings include RacingJunk.com and the newly launched MotorcycleJunk.com, which together receive more than 50 million page views per month and have more than 135,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, TunerJunk.com, ImportJunk.com and RacingJunkRides.com. A new division, "Raceway Productions," produces, distributes and broadcasts content of racing related events.
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