Learn to create inspired images and an unforgettable presentation.
Buffalo, New York (PRWEB) September 15, 2006 -- Amherst Media today announces Wedding Photographer's Handbook by Bill Hurter.
To be successful, wedding photographers have to master different types of coverage (traditional, photojournalistic, fine art, etc.), perform under pressure, and work in a very limited time frame. No other photographic subject is more demanding because, should anything go wrong, the event cannot be re-shot. Additionally, today’s couples are well informed and very savvy about wedding photography. As a result, they are not looking for general competence; they are looking for brilliance. They want inspired, imaginative images and an unforgettable presentation. In addition to these significant challenges, wedding photography has changed dramatically over the last decade.
No longer do wedding albums consist of stiffly posed images of the bridal party and their family standing in a straight line; today’s wedding photographer’s are expected to shoot formal images, but they must be much more inventive and capture the subjects in ways that are both flattering and natural-looking. Wedding photographers are also expected to function as photojournalists, creating memorable shots of the people, places, and events of the day without interceding in the action. This means learning to anticipate every action in a room packed with people, mastering flash techniques and available light photography—and doing it all with style.
The technology used to create wedding images has also changed dramatically. With the digital revolution, virtually every wedding photographer has eliminated film from their workflow. Brides and grooms are no longer satisfied with a traditional album with simple prints mounted on each page—now they expect a flawlessly designed “magazine” style album with cutting-edge graphic elements, meaningful text with excellent typography, creatively retouched and combined images, and more. While this presents wonderful creative possibilities, especially with the use of Photoshop, for many professionals it has resulted in a logistical nightmare.
It may seem surprising then that, despite these challenges, the wedding photography industry continues to grow exponentially. Rather than being scared away by the obstacles, professional (and aspiring professional) photographers are actually being drawn INTO the field by explosion of creativity that has resulted. Once considered the lowest rung of professional photography, wedding photography now draws the best and brightest into its ranks. In this book, Bill Hurter (editor of Rangefinder magazine, the nation’s leading publication for professional wedding and portrait photographers) shows how the top photographers in the industry are making wedding photography one of the most desirable genres in the field by creating unforgettable images under some of the most challenging circumstances imaginable.
From selecting equipment, to attracting clients, to shooting the wedding, Hurter takes readers through the process from start to finish with creative tips from the pros and award-winning images that are sure to inspire. Readers will also benefit from the hard-won experience of working professionals when it comes to mastering digital techniques—both when shooting and when working with images after the wedding day. All of the events of the wedding day are also covered with handy tips for getting the best possible shot of each one. Additionally, group portraits are addressed in detail, giving you the skills you need to create images that will appeal to both the couple and their parents. Finally, the creation of wedding albums—a process that has been revolutionized by digital photography—is covered in detail.
FEATURES:
- Selecting the right equipment for the job
- Getting into the digital mind-set
- Preparing to capture key moments and relationships
- Designing a complete digital workflow for efficient and effective image processing
- Creating fabulous formal shots and breathtaking photojournalistic images
- Tips for working efficiently in Photoshop
- Strategies for constructing flawless wedding album designs
Look for it and others at: http://www.amherstmedia.com
Bill Hurter started out in photography in 1972 in Washington, DC, where he was a news photographer. He even covered the political scene—including the Watergate hearings. After graduating with a BA in literature from American University in 1972, he completed training at the Brooks Institute of Photography in 1975. Going on to work at Petersen’s PhotoGraphic magazine, he held practically every job except art director. He has been the owner of his own creative agency, shot stock, and worked assignments (including a year or so with the L.A. Dodgers). He has been directly involved in photography for the last thirty years and has seen the revolution in technology. In 1988, Bill was awarded an honorary Masters of Science degree from the Brooks Institute. He is currently the editor of Rangefinder magazine.
Amherst Media, Inc is the leading publisher of instructional photography books written by professional photographers for photographers. With over twenty books published a year there's always something new at Amherst Media.
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