The Elusive Fan podcast, a 30-minute weekly show on the exploding field of sports marketing, launched this week at theelusivefan.podshow.com. The podcast is based on the recently published book by world-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields entitled "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" (McGraw-Hill), which is a groundbreaking guide to engaging and retaining today’s fragmented, ever-shifting and increasingly demanding sports fans.
Evanston, IL (PRWEB) September 28, 2006 -- The Elusive Fan podcast, a 30-minute weekly show on the exploding field of sports marketing, launched this week at theelusivefan.podshow.com. The podcast is based on the recently published book by world-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields entitled "The Elusive Fan: Reinventing Sports in a Crowded Marketplace" (McGraw-Hill), which is a groundbreaking guide to engaging and retaining today’s fragmented, ever-shifting and increasingly demanding sports fans.
Every week, host Ben Shields will discuss the hottest topics in the world of sports marketing with leading industry experts and talk to elusive fans themselves to hear how they want their sports experience improved. “The Elusive Fan podcast will keep our readers updated on the major issues in our book,” Shields said. “There has never been a podcast that exclusively focuses on the rapidly growing sports marketing industry. With The Elusive Fan, we’re going to change that.”
As part of this week’s launch, three shows are now available, including “Who is The Elusive Fan?” “The Top 10 Sports Brands,” and “The Decline of Boxing.” Other topics to be discussed are:
- The top 10 worst sports brands
- The phenomenon of thrill sports
- The explosion of fantasy sports
- Capturing the ever-elusive youth market
- Online sports gambling
- Building sports star power
- The revolution in channels of distribution
- Crisis management in the sports industry
- Branded entertainment and sports
- Sports marketing with videogames
- Branding the sports facility
About "The Elusive Fan," the Book
Today’s sports fan operates in a world saturated with choices. Traditional sports like baseball, football and basketball, must now vie for fans’ attention (and dollars) with emerging challengers such as NASCAR, snowboarding, lacrosse, poker ... even paintball. For the first time in history, the sports industry has to reexamine fundamental questions about its true markets, product distribution and how to handle inevitable crises. The old business formulas, developed in an age of just three television networks and creaky stadiums with backless, uncomfortable seats, no longer apply.
Authors Rein, Kotler and Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools for successfully transforming your sports product into an enduring brand, immune to the vagaries of winning and losing -- flexible enterprises that quickly adapt to changing market conditions and consistently deliver a unique and satisfying sports experience.
Whether you are a decision maker for a sports team or league on the professional, college, or high school level; a business leader searching for clues to emerging trends; a marketer, advertiser, or sponsor of a sports product; an athlete looking to break out into new markets; or a fan who is interested in the past, present, and potential future of the sports business, this book is a must-read.
More information about the book can be found at www.theelusivefan.com.
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