Dianna Huff, President of Boston-area B2B marketing communications copywriting firm DH Communications, has released a new e-book about search engine optimization geared toward small and mid-sized businesses.
Plaistow, NH (PRWeb) January 9, 2007 -- Dianna Huff, President of http://www.dhcommunications.com DH Communications, Inc. recently released her new e-book, Turning Clicks into Leads: A how-to guide for one-person, small, and mid-sized businesses.
Huff wrote the book for executives and marketers of small and mid-sized businesses who have little knowledge of search or Website marketing. While the information is geared toward business-to-business, those with business-to-consumer or non-profit sites will benefit as well.
Turning Clicks into Leads offers marketers a three-step approach to search engine optimization: designing a site that's search engine friendly; optimizing a site so that it gets found in the search engines; and developing content that compels site visitors to take a desired action.
"I regularly receive calls from company executives, marketers, and sales people who say, 'Our Website isn't working.' When I inquire what they mean, the answer is usually along the lines of 'we're not generating enough leads,'" said Huff. "There are two main reasons for this: either the site isn't being found in the search engines because of its poor optimization, or the site has low-quality content that doesn't move prospects to do anything - except click the 'Back' button. Often, sites suffer from both problems. Hence, companies are losing thousands of dollars in possible business."
Turning Clicks into Leads covers both sides of the search marketing equation - how to optimize a site so that it gets found by searchers in the search engines, and how to develop content and write copy that generates sales leads.
According to Bob Bly, a direct marketing and copywriting expert, Huff gives business owners and marketers information that's in short supply. "There are all sorts of ways to generate traffic, and all sorts of people teaching these methods," said Bly. "What's in short supply is knowledge of how to convert a unique visitor into a qualified sales lead. Dianna Huff's new e-book supplies that missing knowledge by revealing techniques other marketing writers haven't widely shared."
Turning Clicks into Leads is available as a 70-page PDF and includes illustrative screenshots and complete how-to information on the following:
- * Why SEO is important
- * Building sites around what prospects/customers want
- * Writing optimized copy that generates leads
- * Setting baselines and measuring results
Marketers can purchase the book at: http://www.dhcommucations.com/seobook.htm.
About DH Communications, Inc.
A full-service marketing communications firm, DH Communications offers B2B marketing communications copywriting and consulting. Dianna Huff, who has won five awards for her work, is also a MarketingSherpa Contributing Editor. Find out more at www.dhcommunications.com or call 603-382-8093.
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