New data offering is rich with lifestyle selects.
Evanston, IL (PRWeb) January 22, 2007 -- ConsumerBase announced the debut of a new data offering, to be called LifestyleBASE, today. LifestyleBASE data records will include postal and double opt-in email addresses. Additionally, the company will offer a wide range of lifestyle selects.
The data for LifestyleBASE will be sourced from specialized dating site partners that will include FaithfulValues.com, ShalomForLife.com, OlderWiserBetter.com and GayPrideDate.com.
ConsumerBase asserts that since LifestyleBASE data will be transactional in nature--meaning that individuals actually pay for services rendered--it will garner a premium in the marketplace. Also, the company sees great potential for lifestyle selects such as smoking, drinking, sexual orientation and the like.
The company sees the value proposition of LifestyleBASE as its ability to aid marketing professionals to hone in on specific traits that their best prospects will exhibit. For example, marketers are increasingly targeting the gay market with products and services. LifestyleBASE will offer them the ability to identify new prospects as well as narrow them further based upon additional selections.
Larry Organ, Chief Executive of ConsumerBase stated, "LifestyleBASE goes beyond the demographic questions of "what" a consumer is and reveals the lifestyle component of "who" they are. Quite frankly, marketers are going to love this data."
LifestyleBASE is currently available directly through ConsumerBase.
About ConsumerBase
ConsumerBase is a multi-channel e-marketing agency with clients in North America and the United Kingdom. Operating from offices in Chicago, New York and London, ConsumerBase offers integrated marketing solutions through behavior-enhanced consumer data, proprietary websites and digital marketing services. For more information, visit www.ConsumerBase.com or call (877) 440-3282 in the U.S. and 0207 292 8200 in the U.K.
Contact: Anthony Harvath, Director of Public Relations, ConsumerBase (847) 866-9600 Ext. 105 in the U.S. and 0207 292 8204 ext. 105 in the U.K. or email.
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