In a new article posted on AIRC, Bob Atkins describes what cold weather can do to consumers' and professional photographers' camera equipment, and shows readers how to avoid common winter shooting maladies.
New York, NY (PRWeb) January 31, 2007 -- Cold winter weather presents unique problems for photographers; if unprepared, a novice cold-weather photographer can end up with frostbite and a non-working camera. In its ongoing efforts to educate photographers and help them improve their skills, Adorama has just published "Winter photography tips: How to keep your camera gear running when the weather outside is frightful" (http:// http://www.adorama.com/catalog.tpl?article=011607&op=academy&refby=cold)." The article is the latest in an ongoing series, published on the AIRC - Adorama Imaging Resource Center, by renowned optics expert Bob Atkins that focuses on the inner workings of digital cameras and lenses.
"The advice that once held true when using film cameras in cold weather may not apply to digital cameras," notes AIRC editor Mason Resnick. "While certain things, like changing the lubricants in the camera to those that have a lower freezing point, have changed because there are fewer moving parts, information like how to keep optics and sensors from fogging over when you come in, which can be found in this article, will protect your investment."
Author Bob Atkins, who has served as an optical engineer for Bell Labs and has been contributing to online understanding of photography since the mid-90s, joined Adorama as a contributing author this past summer. You can see more of his writing, as well as articles by a world-class team of photography experts, at the AIRC (http://www.adorama.com/catalog.tpl?op=academy&refby=press_lensclean).
Online photo magazine at a retail site?
AIRC - Adorama Imaging Resource Center is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills. AIRC has over 250 how-to photography articles, buying guides and picture-selling advice, as well as daily breaking news about the photography industry, written by a team of top photography experts.
Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? AIRC editor Mason Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."
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