Direct-response advertising professionals will learn how to increase response rates and recapture missed sales opportunities with Missed Call Monitor.
Burlington, VT (PRWEB) October 8, 2007 -- 800response (www.800response.com), North America's leading provider of Custom 800 numbers (also known as vanity 800 numbers) and Web-based call tracking and recording services, is debuting a new call monitoring service, Missed Call Monitor, at the DMA '07 Conference & Exhibition in Chicago, IL October 14-16, 2007.
Booth #571 at McCormick Place West is a hot spot for direct marketing professionals and business managers looking to pick up the latest tips on effective lead generation, call tracking, and call analysis. Custom 800 numbers like 1-800-NEW-CARS and 1-800-NEXT-STEP are proven to pull more response from advertising efforts. Many of the agencies and clients using these powerful direct-response tools in their advertising experience a 30 to 60 percent (30-60%) increase in advertising response. Paired with call tracking tools that provide insightful call analytics and caller demographics, Custom 800 numbers are a necessary business management tool for any business.
"I encourage any business who is actively advertising to use a vanity 800 number. There are thousands of commercials running in every market and most of them sound the same," says Jon Urena of Impact Advertising Consulting, Inc. "We knew it would be important to differentiate our client with 1-800-NEW-LOAN in order to escape the existing ad clutter and outshine the competition. They'll get more response and maximize their media budgets."
To enhance an existing suite of call tracking reports, 800response recently launched Missed Call Monitor, a new call monitoring tool that proactively alerts businesses by email or text message of missed incoming calls as they occur. The new instantaneous reporting tool empowers businesses to:
- Follow up with lost prospects within seconds of a missed call;
- Choose numerous types of missed calls to monitor - busy signals, hang ups, ringing "off the hook" without an answer, and even short calls; and
- Alert multiple contacts within the company or out in the field for full lead coverage.
"Missed Call Monitor complements our extensive set of tracking reports and further extends the tremendous analytical value that call data delivers. By implementing email alerts of missed leads the moment a call is missed we are enabling our customers to immediately analyze the opportunity, add the lead to their outbound sales efforts, and instantly recover lost calls which may translate into significant sales revenue," says Laura Noonan, vice president of marketing at 800response.
By placing a number like 1-800-NEW-RIDE in broadcast, newspaper and magazine ads, on signage, business cards, and all promotional materials, agencies can ensure that their client remains top of mind in a competitive business environment. These powerful direct-response tools are proven to increase call volumes and generate more leads while getting the most out of advertising budgets.
"We've known for years, based on our customers' experiences and hearing from our advertising agency partners, that memorable direct-response tools generate more results," says Noonan.
About The DMA: The Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 3,600 members from the US and 46 other nations, including the majority of companies listed on the Fortune 100.
About 800response: 800response maintains the highest quality inventory of Custom 800 numbers available today and offers these critical lead tracking tools to businesses nationwide. The company's goal is to ensure that these leading direct-response tools are readily available to small and mid-size businesses that otherwise do not have the means to obtain an unforgettable phone number that resonates with their brand and builds their business. Custom 800 numbers are proven to increase response rates by 30-60%; are unforgettable, trackable, and recordable. Services include a sophisticated Call Routing platform, Web-based Call Tracking and Recording analysis in real-time, and Call Monitoring services like Missed Call Monitor. These powerful direct-marketing tools enable businesses to optimize advertising budgets, build a database of leads, access demographic information on callers, allocate sales staff based on call patterns, and analyze advertising results. For more information, visit www.800response.com or call 1-800-NEW-SALES.
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