Rise of Employer Branding Videos Signals Sweeping Changes in Recruiting

CareerTV experts say new multimedia approach will change how employers compete for talent.

San Francisco, CA (HRMarketer/PRWeb) October 2, 2007 -- CareerTV experts say new multimedia approach will change how employers compete for talent.

"Employer branding videos are taking over static corporate career websites. As employers work to reach, engage and respect today’s ‘net generation,’ only online video is satisfying the audience’s demand for information," explains Jim Buttimer, COO at CareerTV, the nation’s largest site for employer branding videos. "This phenomenon is now crossing over from social networking sites and news sites, to corporate websites. It will become a critical recruitment tool for employers. "

This is why we are here. Generation Y and millennials are too impatient to browse around on 10 to 20 corporate websites to find the key information. They need a

CareerTV has attracted the attention of employers from all industries and sizes. These employers are exploring the possibilities of using employer branding videos as a tool to get ahead of the competition. CareerTV was featured on Bay Area Channel 7 ABC News on Wednesday September 26, where Jim Buttimer was interviewed and high-lighted the growing number of employer branding videos. HR executives agree that this is just the beginning. While having an employer branding video today is perceived as innovative, soon it will be a requirement for any employer looking to hire recent college graduates. "This is why we are here. Generation Y and millennials are too impatient to browse around on 10 to 20 corporate websites to find the key information. They need a "one-stop-shop," adds Buttimer. "For instance, they can log on to the CareerTV site, select the
industry category, and make their own picks of which companies, and how much "in-depth" information, to watch."

CareerTV also offers jobseekers useful interviewing tips, dress-code advice, "how-to" tips for producing their own video resumes, and how to write a professional resume. "Today, candidate screening goes both ways," says Lars-Henrik Friis-Molin, owner and CEO of CareerTV. "It is no longer only potential employers that browse for candidates; candidates are doing the same thing on CareerTV among employers, and they are just as discriminating. Employer branding has never been more important than it is today, and video is the most powerful way to capture young professionals’ attention," adds Friis-Molin.

About CareerTV
CareerTV is the most-trafficked career video website and has the largest collection of employer videos online. We help students and young professionals learn more about careers within the world's top companies. Our online employer video library includes inside perspectives to corporate culture and career opportunities at some of America’s top employers such as Google, L’Oreal, JP Morgan, and Walt Disney. In addition CareerTV.com works to promote employer brands with media companies such as, WetFeet, Jungle Media Group, and hundreds of colleges and universities across the country. CareerTV is a sister company to Universum – the world’s leader in student surveys, and whose independent research is cited by CNN, Fortune Magazine, New York Times, and Wall Street Journal.

Media Contact:
Helen Luttemo, Director of Public Relations, CareerTV,
+1-415-244-4414

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: www.HRmarketer.com) on behalf of the company listed above.

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