Fluent, a technology think-tank that develops and takes to market groundbreaking technologies in the paid search, and e-commerce industries announced today the retention of Greenberg Traurig LLP, ranked seventh on The American Lawyer's Am Law 100 listing of the largest law firms in the U.S., to facilitate Fluent's private placement offering to institutional investors.
Fort Lauderdale, FL (PRWEB) October 7, 2007 -- Fluent, a technology think-tank that develops and takes to market groundbreaking technologies in the paid search, and e-commerce industries announced today the retention of Greenberg Traurig LLP, ranked seventh on The American Lawyer's Am Law 100 listing of the largest law firms in the U.S., to facilitate Fluent's private placement offering to institutional investors.
By securing the services of Greenberg Traurig LLP, a nationally recognized leader in business law with specializations in Corporate and Securities, and Intellectual Property, Fluent takes another step in its blue chip approach to growing its business. "We're thrilled to have Greenberg Traurig on board," says Gregory Miller, CEO of Fluent "This event is a milestone in our company's evolving history. With over 5 years of strategic maturing and solid profitability, I feel we've arrived at a very good place to attract equity capital. I'm confident Greenberg Traurig is the right firm to assist us at this next level."
Fluent's fiscal health is readily apparent in the high growth rate of its flagship product, CustomerAQ™, Fluent's paid search customer acquisition system. CustomerAQ™ is Fluent's proprietary system that captures interested prospects--at various points in the buying process--who are among the millions actively searching Google Yahoo!, and MSN each month for information, products, and service. CustomerAQ delivers these prospects directly to the advertisers' e-mail box--in real time.
By deploying close to one thousand CustomerAQ™ solutions via its patent pending technology and unique creative methodologies, Fluent has established itself as a premier resource in online lead generation, which, according to the Interactive Advertising Bureau (IAB), is the fastest-growing segment of Internet advertising. With the addition of Fluent's latest service, Expanded Optimization, plus its unique Creative Engine, and behavior tracking systems, CustomerAQ™ poses a triple threat to docile search engine traffic and reaches unprecedented lead conversion rates of over 29%, seven times more than the industry average.
Keeping pace with the forward momentum of Internet marketing technology and customer demand, Fluent has already engineered several new software applications poised to launch with the infusion of new investment capital. "In addition to expanding our CustomerAQ™ division to answer growing demand for better paid search performance, two breakthrough software applications with patent-pending technologies are slated for upcoming months. One is the first software of its kind to automatically create highly effective search advertising campaigns. No experience is necessary. The other represents an extraordinary improvement to existing online shopping methods for both the consumers and merchants. The company has patents pending on a technology that has the potential to revolutionize the entire $7 Trillion dollar e-commerce market.
About Greenberg Traurig, LLP
Greenberg Traurig, LLP is an international, full-service law firm with more than 1,700 attorneys and governmental affairs professionals in the U.S., Europe and Asia. The firm is ranked seventh on The American Lawyer's Am Law 100 listing of the largest law firms in the U.S., based on number of lawyers.
Greenberg Traurig serves clients from offices in: Albany, NY; Amsterdam, The Netherlands; Atlanta, GA; Boca Raton, FL; Boston, MA; Chicago, IL; Dallas, TX; Denver, CO; Fort Lauderdale, FL; Houston, TX; Las Vegas, NV; Los Angeles, CA; Miami, FL; Morristown, NJ; New York, NY; Orange County, CA; Orlando, FL; Philadelphia, PA; Phoenix, AZ; Sacramento, CA; Silicon Valley, CA; Tallahassee, FL; Tampa Bay, FL; Tokyo, Japan; Tysons Corner, VA; Washington, D.C.; West Palm Beach, FL; Wilmington, DE; and Zurich, Switzerland. Additionally, the firm has strategic alliances with the following independent law firms: Olswang, London and Brussels; Studio Santa Maria, Milan and Rome; and Hayabusa Asuka Law Offices in Tokyo.
For additional information, please visit the firm's Web site at www.gtlaw.com.
About Fluent, Inc.:
Founded in 2002, Fluent, a technology think-tank that develops and takes to market groundbreaking technologies in the paid search and e-commerce industries is a privately held company with offices in Fort Lauderdale, Florida. Fluent technologies specialize in lead generation, customer acquisition, e-commerce, and paid search solutions for advertisers. With patent-pending paid search solutions utilized by one thousand customers across the nation, Fluent is at the forefront of optimizing the return on paid search advertising and e-commerce. For more information, visit the Fluent website at http://www.CustomerAQ.com and http://www.FluentUSA.com.
Contact:
Michael Miller or Paul LaPointe at (954) 318-4585.
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