Virtual worlds have already gone from the new brand must-have to an expensive mistake for some. Yet virtual worlds are here to stay -- today's virtual worlds are tomorrow's internet. Brands will definitely go virtual at some point, but how will brands know the right time, the right place, and the right way to do it? Sentient Services has just introduced a set of market research solutions -- their Virtual Awareness™ service and their new Second Life research center -- that will help brands understand the best way for them to enter virtual worlds.
Austin, TX (PRWEB) October 17, 2007 -- Virtual worlds have already gone from the new brand must-have to an expensive mistake for some. Yet virtual worlds are here to stay -- today's virtual worlds are tomorrow's internet. Brands will definitely go virtual at some point, but how will brands know the right time, the right place, and the right way to do it? Sentient Services has just introduced a set of market research solutions -- their Virtual Awareness™ service and their new Second Life research center -- that will help brands understand the best way for them to enter virtual worlds.
First, Sentient Services announces Virtual Awareness™, a solution that helps brands go to the source -- the customers themselves -- to understand if, when, what, and how virtual worlds will apply to their brand. Virtual Awareness™ offers invaluable insights that come from a combination of inputs, including psychological and behavioral user information Sentient is gathering from leading virtual worlds, perceptions and attitude data on top brands and product categories, and respondent data from brand-specific focus groups held in Second Life. These focus groups, as well as the growing quantitative information within our databases, will allow them to draw comparisons and insights that will offer brands information on virtual worlds brand awareness, brand permission, brand fit and brand-entry strategy.
Sentient also announces the completion of its Second Life Research Center (soon to be followed by a similar solution within the world of Kaneva). The center includes a garden area for events, two small rooms for focus groups and individual in-depth interviews, and a large auditorium where events can be held and streaming media audience testing can be conducted as well.
Sentient Services' experience in market research, branding, marketing, and creative uniquely position them to help brands move into virtual worlds, and Sentient's introduction of its Virtual Awareness™ service and its Second Life research center offers the specific tools necessary to help brands understand the virtual-worlds landscape.
For more information on Sentient's Virtual Awareness™ offering, as well as background information on virtual worlds, download their free white paper, Virtual Worlds Guide.
You can find out more about them and read their blog, Awareness is Everything.
About Sentient Services, LP:
Sentient Services, LP is a Knowledge Studio™ that combines proven research principles with marketing and advertising. Our difference -- we always ask first. Market insights and analytics drive every project we undertake, enabling us to deliver the right message to the right audience at the right time. The result? Informed, salient, inspired and measurable campaigns that deliver each and every time.
We have worked with Dell, Business Objects, the University of Texas, Disney, Playboy, Warner Brothers, and many others. Our market research customers also include virtual-world leaders IMVU and Kaneva.
For more information, business inquiries and press only:
Eric Brunker, 512-288-1706.
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