Consumers choose web access as the most important iPhone feature.
Seattle, WA (PRWEB) November 1, 2007 -- The latest GMI Poll, powered by global market intelligence provider GMI (Global Market Insite, Inc.), found that cost is the major factor keeping most people from buying an iPhone. At the $500 price point, only 8 percent of respondents said they were likely to buy the iPhone, but if the price were to drop to $100, 88 percent said they would be more likely to buy it.
Percentage of consumers likely to purchase an iPhone at each price point:
- 8% of respondents say they would buy a $500 iPhone
- 14% of respondents say they would buy a $400 iPhone
- 38% of respondents say they would buy a $300 iPhone
- 68% of respondents say they would buy a $200 iPhone
- 88% of respondents say they would buy a $100 iPhone
The Apple-AT&T alliance is another factor keeping people from buying the iPhone. Seven percent of respondents said they would only buy an iPhone when their current service plan expired. A full 60 percent said Apple's decision to use AT&T as the sole service provider is a black mark for the iPhone, and may keep them from buying the device.
GMI interviewed 2,356 consumers, representing a broad sample of the population. The interviews were conducted online using GMI's survey application InstantSurvey.
"Overwhelmingly, people like the iPhone," says Chris Seals, vice president of research at RDA Global, a telecommunications consultancy based in Houston, TX. "The two problems Apple needs to worry about are the expensive price tag, and the Apple-AT&T alliance. Apple brought down the price a little, but the lack of choice in service providers is still a big problem. In another surprise, consumers say web access and the ability to take digital photos were both more desirable features than playing Mp3s."
Features consumers want in their phone:
- 41% say YouTube is an important feature.
- 70% say a video player is an important feature.
- 74% say an Mp3 player is an important feature.
- 74% say the ability to use Google Maps is an important feature.
- 79% say a digital camera is an important feature.
- 83% say web access is an important feature.
The poll also revealed that 97 percent of respondents said the iPhone functioned well as an actual phone. Ninety-six percent said they liked the display. While nearly everyone liked the iPhone, 46 percent said there were other phone options that were equivalent or even superior to the iPhone.
About GMI:
GMI (Global Market Insite, Inc.) is a leading provider of integrated solutions for global market intelligence for market research firms and Global 2,000 companies. Solutions include market research software, desktop analysis tools, 24x7x365 service bureau, and one of the world's largest, highly profiled, double opted-in managed panels, providing reach to millions of consumers in more than 200 countries and territories. Founded in 1999 with world headquarters in Seattle, Wash., GMI has operations on five continents. In 2007, the company ranked #229 in Inc. Magazine's Inc. 500 and #97 in Deloitte's Technology Fast 500 for North America. For more information, please visit us online at www.gmi-mr.com.
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