"The Switch Effect" is a new book that tells how Mike Gilbert was laid off and looking for an innovative idea. He was in a parking lot mixing soda water and juice when it spilled on his pants and gave him the idea for The Switch beverage.
Richmond, VA (PRWEB) November 3, 2007 -- Mike Gilbert was laid off from Reynolds Metals when he stumbled across an idea and turned it into The Switch 100% carbonated juice drink. He was sitting in a convenience store parking lot mixing soda water and juice when it spilled on his pants. He decided there has to be a better way. He eventually created The Switch drink which is now sold nationwide.
He has now written a new book called "The Switch Effect: A Real-Life Example of How to Become an Entrepreneur" (Palari Publlishing, $16.95). This book provides a unique look into the entrepreneurial process. The author provides detailed information on how he came up with the idea and more importantly, how he was able to create a product, generate funding, and start a company in the competitive world of Coke and Pepsi.
The author will be featured on regional media in November and will begin a booksigning tour that will include taste tests of The Switch beverage. Books can be ordered at local bookstores or online at The Switch Effect.
Palari Publishing was established in 1998 and is a traditional book and magazine publishing company headquartered in Richmond, VA.
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