Business Demographic and Behavioral Targeting Allows Marketers to Reach Business Users Online
New York City (PRWEB) November 5, 2007 -- At the ad:techNew York '07 conference, business information search engine ZoomInfo™ announced plans to launch the industry's first bizographic advertising platform - a website traffic analysis and advertising targeting platform based on people's 'business demographics'. Bizographic targeting will initially be available to advertisers on www.zoominfo.com. ZoomInfo plans to launch an end-to-end suite of products for marketers to leverage bizographic advertising across a larger network of websites in 2008.
ZoomInfo is a business information search engine that currently has comprehensive profiles on 3.5 million companies across thousands of industries, and almost 40 million professionals. Based on that deep understanding of business information, ZoomInfo has developed a proprietary mechanism for tracking and associating bizographic information - industry, company, title, functional area, education, sex, location, etc. - on business people in a non-personally identifiable way.
Bizographic advertising provides highly-targeted demographic and behavioral advertising. As a result, ZoomInfo empowers marketers to target their online advertising based on the audience of a site instead of the content. For example, if a company wants to reach technology decision makers for an IT product offering or high-income individuals for a platinum credit card offer, it could use ZoomInfo's bizographic advertising to target directors of IT or CEOs respectively.
"ZoomInfo began experimenting with advertising on our website about a year ago," said Russell Glass, ZoomInfo's GM and SVP of search. "We're already delivering about 100 million impressions each month and have grown our advertising revenues by 370 percent. By working with advertisers, we learned that targeting users based on their bizographics helps to increase click-through rates and reach a more valuable audience. As we roll out the ZoomInfo bizographics advertising platform, we are confident marketers will see an immediate ROI."
Each month, over five million unique visitors conduct more than 14 million searches for information on companies, industries and business people, delivering advertisers a focused audience of business professionals. To view the ZoomInfo rate card and for more information about advertising on www.zoominfo.com, please visit: http://www.zoominfo.com/about/advertising.
About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo's semantic search engine continually crawls the Business Web - the millions of company Websites, news feeds and other online sources - to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on more than 40 million people and over 3.5 million companies, and its search engine adds more than 20,000 new profiles every day.
According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. Five million people search www.ZoomInfo.com every month. In addition, more than 2,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo's patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.
Media Contacts
Kari Hanson, Director of Corporate Communications
ZoomInfo
781-693-7537
hanson@zoominfo.com
Rachel Labas, Senior Account Representative
Lois Paul & Partners
781-782-5000
zoominfo@lpp.com
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