B2B Sales Lead Expert Mac McIntosh Offers New Website Assessment Service

Assessment helps B2B companies develop Websites that get found by prospects via search engines and help generate more qualified sales leads.

North Kingstown, RI (PRWEB) November 12, 2007 -- M.H. "Mac" McIntosh (www.sales-lead-experts-com) has announced he now offers a B2B Website Assessment™ service. The Website Assessment helps B2B business owners and marketers better understand how to ensure their Websites get found by prospects via search engines, and how to use the right content to help move prospective customers forward in their buying process and ultimately to a sale.

"Marketing via the Web has become complex," says McIntosh. "In the old days a company could create an online version of a brochure and then 'throw' it up on the Web and forget about it. Now, however, the Web has completely changed the sales cycle-with B2B buyers and influencers going online to search for services and products. Companies must ensure their Websites rank well in the search engines. In addition, companies must provide the content prospective buyers are looking for that helps them make buying decisions. If prospects can't find what they need, they'll click right back out - and the company won't even know the prospect was at their Website."

Marketing via the Web has become complex

McIntosh's Website Assessment includes an expert review of a corporate site, including all of its features and functionality, and a written report containing specific findings, conclusions, and prioritized recommendations for making the Website more effective at being found by prospects in the search engines and at generating leads and sales.

In addition, McIntosh will give recommendations on how a business can use its Website to differentiate its products and services from the competition - thus gaining a real competitive advantage.

McIntosh will also follow up each assessment with a phone consultation to discuss the findings and conclusions.

The cost for the B2B Website Assessment is $2950. Business owners and marketers can get more information or schedule their Website Assessment by contacting McIntosh directly by phone at 1-800-944-5553 or by visiting http://www.sales-lead-experts.com/website/

About Mac McIntosh:
M.H. "Mac" McIntosh is considered to be one of North America's leading business-to-business marketing consultants, and an expert on the subject of marketing for B2B leads and sales. McIntosh's background includes 20 years of hands-on experience in B2B marketing, direct marketing, and sales. In addition to consulting, McIntosh conducts marketing workshops and seminars for leading associations and corporations around the world, writes regularly for leading marketing and business publications, and is the publisher of Sales Lead Report® (www.imninc.com/macmcintosh), a newsletter for B2B marketing professionals.

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