Happy, Wealthy Entrepreneurs' Secrets Revealed

New book by long time business advisor shares surprising strategies that happy and wealthy business owners embrace-but others reject.

Mooresville, NC (PRWEB) November 16, 2007 -- Business ownership can be a quick path to wealth and happiness or a slow road to bankruptcy and despair. For the past 19 years, Mark Schaffner, has worked hand in hand with over 40 self made millionaires. His observations and experiences with these individuals led him to share his findings in a timely and unique book, The Wealthy Shepherd. The author's shared secrets may surprise you.

With dishonesty, deceit, fraud and rampant greed reported in many businesses today, many people have come to believe that manipulative selling, overworking staff and financial trickery is the path to financial success. Mark found the opposite to be true.

The title says a lot

The wealthy and happy business owners Mark observed use integrity, balance and trust to build meaningful relationships with customers, employees and in their personal life. They use a common technique to gather clients, nurture deep personal relationships and then convert those relationships into significant wealth.

The book, The Wealthy Shepherd, uses powerful narrative to convey these often overlooked best business practices. It is a fascinating story about a young business owner in search of a mentor to help him save his faltering business. He meets a quirky, happy, wealthy business owner from New Zealand who sends him on a journey where he discovers the secrets for building and growing a successful business dedicated to quality service and fairness in dealing with customers, employees and vendors.

"The title says a lot" says Ed Crutchfield, retired Chairman and Chief Executive of First Union (now Wachovia), "As one who has helped countless young people become Wealthy Shepherds, I believe the book offers valuable advice in a real 'page turner' way."

The book is a a great gift for business owners, associates, employees,friends or anyone interested in business.

Mark Schaffner, is President of Performance Associates of Mooresville, NC and former President and CEO of the Ben Craig Center, the business incubator associated with the University of North Carolina Charlotte. Mark has a longtime commitment to helping entrepreneurs develop their small and middle sized businesses into economic leaders.

The Wealthy Shepherd: A Story About Using Integrity Balance and Trust to Succeed in Business (100 pages) is available for purchase form website locations including the following:
www.thewealthyshepherd.com, www.amazon.com, www.barnesandnoble.com.

Note to book review editors: To receive a copy of the book for published review. Please include personal contact information, sending address and name of publication in which book review will appear. A copy of the review will be appreciated.

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