This Year, Let Your Thumbs Do the Shopping

Everything you want for Christmas in 30 seconds or less with Digby.

Austin, TX (PRWEB) November 19, 2007 -- The most wonderful time of the year is nearly upon us…wonderful that is, if you are making all of your purchases online. Thanksgiving marks the beginning of the winter holiday season, and the following Monday, which has been coined “Cyber Monday,” is the largest holiday shopping day of the year. Although gift buying season is supposed to be joyous, it often leaves holiday shoppers with a heavy sense of dread – too much to do in too little time – which is why more and more consumers have embraced online shopping. Last year, the number of online purchases made on Cyber Monday surpassed in-store sales made the day-after-Thanksgiving, generating a record $608 million compared to $457.4 million on the long standing shopping holiday Black Friday. It's clear that more Americans find it convenient and easy to do their holiday shopping away from the crowds and long lines.

Consumers are now starting to turn towards the next big trend in convenient shopping technology – mobile shopping. With Digby, a free mobile shopping service for BlackBerry smartphone users, on-the-go shoppers save even more valuable time and sanity by taking convenience to the next level this holiday season. Digby users can purchase gifts at home or on the road within 30 seconds or less. Whether at work, the airport or in line at the bank, buying books for the kids, chocolates for the sweet tooth in the family or wine for the in-laws has never been faster or easier.

As the industry is seeing more leading brand-name retailers leverage the mobile channel, it’s apparent that the time for mobile commerce has arrived, and just in time for the holidays.

Designed to eliminate the challenges of surfing Web sites not designed for mobile devices, Digby’s easy-to-use graphical interface makes browsing intuitive and provides quick access to products in categories like books, flowers, music, DVDs, electronics and many more. With a full catalog that is updated on a daily basis to keep content and promotions fresh, Digby enables consumers to choose items from multiple merchants and complete an order in less than 30 seconds.

“Studies have shown that the North American mobile commerce market is expected to grow more than $465 million by 2008,” said David Sikora, chief executive officer of Digby. “As the industry is seeing more leading brand-name retailers leverage the mobile channel, it’s apparent that the time for mobile commerce has arrived, and just in time for the holidays.”

About Digby
Digby is a leading mobile commerce service provider. Our goal is to radically improve the mobile purchasing experience for consumers around the world. Our flagship service, Digby, combines rich content from name brand retailers such as Barnes & Noble, Godiva Chocolatier, and FTD.com, with an intuitive shopping process that is optimized for mobile devices such as the Blackberry. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.

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