Market Leverage is first in the industry to produce weekly affiliate marketing videos to better communicate with its publishers.
Orlando, FL (PRWEB) December 9, 2007 -- Market Leverage, a leading pay-for-performance affiliate marketing network, has launched the industry's first online affiliate marketing videos.
The weekly videos, which are produced in-house, star the Market Leverage affiliate managers themselves. Topics include the latest Cost-Per-Acquisition (CPA) campaigns available through the network, along with special segments including the Market Leverage Minute--promoted as the most valuable 60 seconds in affiliate marketing.
"With the rising popularity of online videos, we realized a unique opportunity to revolutionize the way we communicate to our fast-growing audience of publishers," said Michael Jenkins, CEO of Market Leverage. "Bringing our publishers engaging and informative videos enables them to better monetize their online traffic. In essence, we're giving them ideas on how to make more money."
The response to the online videos has been very positive for Market Leverage. Affiliate Summit Blog Captain, Mark Wielgus, was the first to pick up on the videos and post on his blog at http://www.45n5.com. An article posted on http://revenews.com this week focuses on the high conversation rates of online video and cited the Market Leverage videos as a smart way to promote offers in the performance marketing space.
"Our target audience is comprised of Web-savvy people who expect to see innovation at every touch point within our organization," said Jenkins. "We're proud to exceed that expectation with the launch of MLTV. We think it will transform how affiliate networks communicate with their publishers."
About Market Leverage
Market Leverage is a leading pay-for-performance affiliate marketing network that provides leading publishers and advertisers with sophisticated online media solutions built on accuracy, accountability and integrity. Market Leverage provides weekly affiliate video updates at http://www.marketleverage.com.
Contact: Heather Teague, Director of Corporate Marketing
Phone: 407-320-7229
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Trackbacks/Comments Received
Video Marketing to your Affiliates
from Creative Solutions Press on Dec 14, 2007
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Market Leverage has decided to leverage video to inform their affiliates. Using video, they keep their affiliates informed and help them brainstorm on marketing ideas. Read more here:
http://www.emediawire.com/releases/2007/12/emw575174.htm
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